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Chipotle’s CEO doubled down on his promise to provide customers with larger portions whenever they ask, but a more vocal faction on social media disagrees.
In a recent interview on Yahoo Finance’s “Power Players” podcast, Chipotle CEO Scott Boatright told host Brian Sozzi that if customers think they’re running low, “they should ask for a little more.”
“This has always been our brand ethos, and it remains so today. We serve big, beautiful bowls and burritos. All-out, no questions asked,” Boatwright said. “If you want to know more, just ask any team member. I promise no team member will say no on the spot.”
echo from the past
The comments echo those made by former Chipotle CEO Brian Nicol in 2024 after social media users began accusing the Tex-Mex brand, once known for giant stuffed burritos and burrito bowls, of cutting back on portions.
“We’ve never had any direction to reduce our servings to our customers,” Nicol said on an earnings call at the time, adding: “Plenty is a core brand asset at Chipotle. It always has been and always will be.”
Whether or not her Chipotle quantities were actually down, Nicole found herself in a pinch. His comments were primarily prompted by a social media trend called the “Chipotle Camera Trick Challenge,” in which customers filmed Chipotle staff taking their orders, believing that under pressure they would add more to their food.
To prove the point, TikTok creator Eric Decker ordered the same burrito twice. Once with a film crew and once without. The burritos he received with the help of a film crew were said to be heavier than the ones he bought without them, prompting a chorus of angry customers.
How much does it cost?
Two years later, a more vocal faction on social media is once again criticizing Chipotle’s leadership.
One user called Boatwright “ignorant” and said the company was “being eaten alive by competitors.” Yahoo Finance noted in April that Chipotle’s same-store sales fell 2.5% year over year in the fourth quarter of 2025, while fast-casual competitors such as CAVA gained more market share.
Another user claimed that the loyal fan base that Chipotle enjoyed was starting to dwindle. “The CEO is one of the most indifferent people I’ve ever seen,” they wrote. “It’s sad because they could have blown everyone away at this point. They had a cult following at one point.”
People ordering online also made sure their interests were reflected.
“How can a CEO be so out of touch? What about the huge numbers of people ordering online?” someone asked. “Training your employees to their full benefit is not that difficult for you as a CEO.”
Another took pity on those behind the counter, writing: “This will cause pain to frontline workers.”
But at the end of the day, most customers are just worried about their wallets and blame companies that charge more when they ask for extra fees.
“When I ask for and get ‘another pinch’ I get charged double,” one user wrote, followed by a sobbing emoji.
“Well, they don’t say ‘no’. They say ‘you have to charge double the price for the meat,'” another concluded.
