Spider-Man collaborates with USA TODAY: See New York City’s reaction
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Little Caesars and your friendly neighborhood Spider-Man are teaming up to bring fans new Spider-Man-themed items ahead of the July release of the new movie Spider-Man: Brand New Day.
The new pie, called the “Webberoni Pizza,” will be topped with a toasted two-cheese blend and shredded pepperoni arranged like a spider’s web, and will cost $8.99, according to a Little Caesars news release.
Little Caesars says customers ordering online can also create their own “webbed” pizza by adding “webs” of shredded pepperoni and toasted cheese to other pizzas for an additional fee.
“We’re thrilled to be working with Sony Pictures’ Spider-Man: Brand New Day to bring the world’s favorite superhero to stores and homes across the country this summer, creating unique pizza opportunities for the whole family to enjoy,” said Greg Hamilton, Chief Marketing Officer, Little Caesars.
Here’s what you need to know:
webbed pizza etc.
Webbed pizza isn’t the only thing Little Caesars is selling ahead of the new Spider-Man movie.
According to the pizza chain, every Weberoni Pizza purchase will come with Spider-Man branded packaging and a limited edition poster.
Little Caesars said the packaging will be rolled out starting June 22nd, with limited edition poster releases beginning July 6th.
“There are three limited edition poster designs that will be updated weekly at each participating Little Caesars location, and fans will have a chance to collect them all while supplies last,” the pizza chain said.
In addition to food, Little Caesars has announced that it will be holding a pop-up at the Greenpoint Terminal Warehouse in Brooklyn on June 27th from 1:00 PM to 8:00 PM ET. The one-day event will give fans the opportunity to “step into a replica of Peter Parker’s apartment where fans can explore, take photos, find special details about Spider-Man and Peter Parker, and enjoy the new Weberoni Pizza.”
“Spider-Man is known for its explosive action, humor and fun, so it was natural for us to collaborate on Spider-Man: Brand New Day with Little Caesars, a brand known for its bold voice and playfulness,” Jeffrey Godsick, vice president of brand strategy and partnerships at Sony Pictures Entertainment, said in a news release.
Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Contact us at fernando.cervantes@usatodayco.com and follow us at X @fern_cerv_.
