The Florida store will feature items “tailored to South Florida customers and lifestyles.”
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- Online retailer Wayfair announced it will open its first Florida store in Fort Lauderdale in late 2027.
- The 94,000 square foot store will be located in the Galleria Fort Lauderdale Shopping Center.
- Merchandise will be tailored to the South Florida lifestyle, with a focus on beach beauty and indoor-outdoor living.
Wayfair, a global online marketplace known for selling furniture, home goods, holiday decor, bedding and kitchen appliances at low prices, announced that it will open its first store in Florida next year.
The new store is one of four brick-and-mortar locations planned by the Boston-based online retailer. The company currently operates only two physical stores, one in Wilmette, Illinois, and one in Atlanta, Georgia.
In details announced April 7, the new Florida store will be a 94,000-square-foot, two-story megastore at Galleria Fort Lauderdale as part of the center’s redevelopment, the company said in a release. It is scheduled to open at the end of 2027.
“Bringing our namesake store to Florida is an exciting next step for Wayfair as we continue to expand our retail footprint,” said Lisa Lefkowski, Wayfair’s vice president of merchandising and stores. “The transformation of Galleria Fort Lauderdale creates the ideal environment to introduce our in-store experience to a new customer community.”
Wayfair said the Fort Lauderdale store’s products “reflect the local community, with offerings tailored to South Florida customers and lifestyles,” including the beauty of the beaches, indoor-outdoor living and year-round entertainment.
Many items will be available in-store, but larger items such as sofas, dining sets and outdoor furniture will be delivered free of charge, the company said.
Where will Florida Wayfair be located?
The new Wayfair store will open at the Galleria Fort Lauderdale, 2414 E Sunrise Blvd. Wayfair said the two-story store will be located at the end of the mall.
What is Wayfair?
Wayfair has grown from an idea in Boston in 2002 to one of the world’s largest home improvement stores, carrying more than 30 million products throughout North America and Europe.
Wayfair offers competitive pricing and discounts during sales such as 5-Day Sale, Way Day, Black Friday, and Cyber Monday. The company sells brands such as AllModern, Birch Lane, Martha Stewart, Joss & Main, Kelly Clarkson Home, Dyson, and Cuisinart.
Founded in 2002 as CSN Stores (a combination of founders Niraj Shah and Steve Conine’s initials), the company grew quickly and rebranded to Wayfair in 2011.
Wayfair offers Wayfair Rewards, a membership program that offers frequent sales and member-only discounts and benefits.
Where will Wayfair open brick-and-mortar stores?
- Atlanta, Georgia, opening in March 2026
- A smaller facility in Columbus, Ohio, scheduled to open in late 2026
- Denver, Colorado, late 2026
- Fort Lauderdale, Florida, late 2027
- Wilmette, IL, opening May 2024
- Westchester, New York, early 2027
CA Bridges is a journalist on the service journalism Connect team at USA TODAY Network-Florida. Sign up for our free newsletter, Florida TODAY, to get all of Florida’s best content straight to your inbox every weekday.
