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Schlitzbier will soon be brewed for the last time.
Wisconsin Brewing Company announced that it will brew its final 80-barrel batch at its Verona brewery on Saturday, May 23, with permission from Schlitz’s owner, Pabst Brewing Company. The batch will be brewed using Schlitz specifications dating back to 1948, according to the Milwaukee Journal Sentinel, part of the USA TODAY Network.
The company was founded in 1849 in a Milwaukee tavern and expanded to become America’s largest beer company at one time. Kirby Nelson of Wisconsin Brewing Company said he wants the brand to come out with “dignity and respect,” according to the Journal Sentinel.
Pabst Brewing Company stopped brewing Schlitz several months ago, local television station WQOW reported.
Nelson added that Saturday’s final beer is a return to “the glory days of Schlitz” and “a love letter from the Wisconsin brewing company to the state.”
How do I order beer?
The last batch will be available for pre-order on the Wisconsin Brewing Company website on May 23, the store said. This beer is scheduled to be released on June 27th.
What is Schlitz?
According to the Journal Sentinel, Schlitz began in 1849 as a tavern brewery owned by August Krug. After Krug died in 1856, the company’s bookkeeper, Joseph Schlitz, purchased the company and changed its name.
Mr. Schlitz died at sea five years later, but the company was acquired as the city’s beer industry exploded. This made the company one of the largest beer companies in the country.
Still, the company faced intense competition from rival brands such as Miller and Pabst. In 1981, Schlitz announced that it would cease operations, and in 1999, Schlitz was acquired by Pabst Brewing Company.
It was relaunched in 2008, but it wasn’t as popular as it once was, and the company discontinued the brand this month.
Michelle Del Rey is a trending news reporter for USA TODAY. Please contact mdelrey@usatoday.com.
