Schlitz beer last brew
Wisconsin Brewing Company, with permission from Schlitz’s owner, Pabst Brewing Company, released the final 80-barrel batch using specifications dating back to 1948.
Most beer drinkers are familiar with Tallboy, but Coors Light is expanding on the concept in anticipation of the 2026 FIFA World Cup.
The beer brand debuted its new Tallboy canister on Tuesday, June 9th. This is a limited edition canister that is taller than a Tallboy and designed to hold and cool three full cans of Coors Light at once.
The Tallboy can is the latest expansion of Coors Light’s soccer campaign ahead of the World Cup, which starts this month. Earlier this summer, the brand launched “The Cooors Call,” a summer campaign featuring legendary Argentine soccer announcer Andres Cantor and his iconic “GOOOOAL” cheer.
Coors Light fans can get Tallboy for $30 exclusively at Shop.Coorslight.com. Prices will drop on June 11th and again on June 18th while supplies last.
“Tallboy is everything The Coors Coal stands for, brought to life in physical form,” Matt Carpenter, vice president of marketing for Coors Light, said in a news release.
Tall Boy Participates in Miller Lite MVP Match Ball in Molson Coors World Cup Promotion
Miller Lite, another beer brand owned by Molson Coors, also recently announced special items commemorating the upcoming Men’s World Cup.
Ahead of the global soccer event, Miller Lite has released the Miller Time MVP Match Ball. This is a soccer ball approximately 50% larger than a standard soccer ball, holds up to 12 Miller Lite cans, comes with a display stand, and is refillable (beer not included).
Miller Lite made its limited edition MVP Matchball available through multiple online drops from May 20th to June 3rd. The ball cost $19.75, reflecting the year the Miller Lite was created (1975).
“This summer is a big moment for soccer fans and beer fans alike,” Courtney Benedict, vice president of marketing for the Miller Lite family of brands, said in a news release. “As America’s original light beer, Miller Lite was created for moments like these. Match Ball is our way of celebrating and rewarding the fans who bring tradition and unparalleled energy to every watch party…and a soccer ball that fits in a 12-pack? It’s just fun!”
Contributor: Mike Snider, USA TODAY
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
