Taco Bell announces 20 new menu items
Taco Bell announced a series of new menu items, ranging from permanent additions to several new food and beverage offerings, at its annual Live Mass Live event.
Fox – LA
Taco Bell is expanding its beverage lineup with the introduction of its first-ever cold brew coffee beverage, marking the company’s latest commitment to specialty beverages.
The fast-food chain’s new lineup includes traditional cold brew and three flavored cold forms. The drink is designed to offer a smoother, sweeter cold coffee with a layered cream topping and dessert-inspired flavors.
The star of the new menu is Purple Velvet Cream Cold Brew, which features a cold foam inspired by the purple horchata first introduced at Taco Bell’s Live Mass Live event.
Taco Bell says the drink is made with a proprietary blend of medium- and dark-roasted Arabica beans sourced from coffee-producing regions in Central and South America. According to the company, the coffee goes through a slow, cold extraction process to create a balanced, low-acid flavor profile.
Here’s what we know about Taco Bell’s newest menu.
Where can I get Taco Bell cold brew drinks?
The cold brew lineup will debut at Live Mass Cafe locations in Houston, Dallas, Las Vegas, and Southern California starting May 21st. As such, the drink is not currently available at all Taco Bell locations.
Taco Bell describes its cafe locations as testing grounds for beverage innovation, where customers can sample specialty drinks and experimental menu items before they are rolled out nationwide.
To celebrate the launch, customers who purchase a qualifying medium cold brew drink at participating Live Más Café locations starting May 30 at 7 a.m. local time will receive a limited-edition Taco Bell bandana while supplies last, the company said.
What flavors does Taco Bell’s new cold brew lineup include?
Drink sizes come in 16 and 20 ounces and include four options.
- cold brew: Iced coffee with a smooth, rich, and well-balanced taste.
- purple velvet cream cold brew: Cold brew topped with purple cold foam inspired by horchata.
- caramel dulce cream cold brew: Cold brew finished with caramel-flavored cold foam.
- vanilla cream cold brew: A combination of cold brew and vanilla flavored cold foam.
Prices start at $4.59 for 16 ounces and $4.99 for 20 ounces, but prices may vary by location.
Liz Matthews, Taco Bell’s global chief food innovation officer, said in a statement that cold brew and cold foam drinks feel like a “natural next step” for the company’s Live Mass Café concept.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com or on Twitter @athompsonUSAT.

