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Unbranded – Lifestyle
Pickles is enjoying a moment, but Smoothie King can’t afford to be left behind.
Smoothie King is teaming up with Massachusetts-based Grillo’s Pickles to launch a new limited-edition pickle smoothie “as temperatures rise and hydration takes center stage.”
“Pickles have officially emerged as one of the hottest ingredients in today’s food culture, and beyond their bold, mouth-watering flavor, pickles also have nutritional benefits,” Smoothie King said in a news release. It added that the drink blends authentic Grillo’s pickles with Smoothie King’s “delicious and nutritious ingredients” to provide “a refreshing zesty taste and plenty of electrolytes to help keep you hydrated all summer long.”
“Delicious nutrition” is at the core of all Smoothie King products, Lori Primavera, Smoothie King’s vice president of research, development and product marketing, said in a statement.
“Pickles not only provide a delicious and cultural moment, they also offer real nutritional benefits and are particularly known for boosting hydration,” Primavera said. “This combination gave us the opportunity to explore them in new formats, push our innovation into new territory and rethink how popular flavors can deliver both function and taste.”
Mark Rooker, Grillo’s chief commercial officer, said in a statement that the brand loves “free collaboration” and that those who want to try the product will be “pleasantly surprised (and moisturized)” given the “functional benefits of pickles.”
What’s in Smoothie King’s new pickle smoothie?
Smoothie King said the smoothies are “made with simple, garden-fresh ingredients and nothing artificial.” Ingredients include:
- Grillo’s Pickle Spear.
- banana.
- organic kale.
- apple juice blend.
- Kiwi apple juice blend.
- electrolyte blend.
- Coconut water (contains coconut nut).
How to get Smoothie King’s Pickle Smoothie
Smoothie King’s Grillo’s Pickle Smoothie will be available nationwide for a limited time starting Tuesday, May 12th for a 20-ounce smoothie for $5.99.
On International Pickle Day, May 16, you can also enjoy a free 4-ounce pickle smoothie available in-store while supplies last.
Pickles are popular among Gen Z and young Millennials
Pickle-flavored snacks are becoming increasingly popular online, with snacks like Chex Mix Spicy Dill Snack Mix and Slim Jim Vlasik Dill Pickle Snack Size Meat Sticks starting to hit store shelves across the country.
Smoothie King isn’t the only brand Grillo’s works with. In mid-April, the brand teased a limited edition pickle beer with Pabst Blue Ribbon.
The beer will be available at select retailers nationwide starting May 4 while supplies last, including stores such as Walmart, Albertsons, Safeway, Publix, Food Lion, Total Wine & More, GoPuff and KwikTrip, Eddie Andre, vice president of branding for Grillo’s Pickles, told USA TODAY on April 29.
Meanwhile, in the beauty field, Elf launched a limited edition dill lip gloss that sold out within minutes in February, and Burt’s Bees launched a limited edition fresh cucumber dill lip balm flavor in April.
Watermelon returns to Smoothie King
Smoothie King is also “doubling down on hydration” and bringing watermelon back to menus nationwide from Tuesday, May 12th.
“Enjoy summer with five new watermelon smoothies that are thoughtfully crafted and packed with refreshing electrolytes,” Smoothie King said in a statement.
The brand’s watermelon lineup includes fan favorites Watermelon Hydration, Watermelon Extreme, and Gut Health.
Contributed by Saleen Martin / USA TODAY
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@gannett.com and follow X and Instagram @saman_shafiq7.
