Fans got their hands on new Starbucks x Miffy merchandise before sunrise
Miffy fans lined up before sunrise, bright-eyed and bushy-tailed, to get their hands on Starbucks’ new Miffy.
The pink Bearista cups are currently available at select Starbucks stores, and some fans are feeling lucky to get their hands on the cute cups this time around. Some people are already lining up to get their hands on one.
The newest glass cup is pink and features a bear wearing a hat with a strawberry straw topper. According to the company’s website, the cup has a style that feels “bright, playful and unmistakably Starbucks,” and is designed to “bring a playful and seasonal feel.”
The coffee chain launched the original Bearista Cup in November 2025, followed by a soccer-themed version in June to commemorate the World Cup, which started on June 11. The original cup became a hot topic on the internet, with social media users expressing disappointment that it had sold out so quickly.
Starbucks Rewards Reserve members now have early access to Pink Bearista Glass Cold Cups through Starbucks stores starting Thursday, July 9, according to the company. According to a recent news release from Starbucks, the price is $32.95.
When will the pink Bearista cup be released?
The cup went on sale in select U.S. stores on Monday, July 13, while supplies last. Starbucks stores have a purchase limit of 2 items per person in-store and online.
The original glass Bearista Cold Cup sold for $29.95, came with a straw, and was shaped like a teddy bear with a green Starbucks stocking cap on its head. This cup is designed to hold 20 ounces of cold beer or your other favorite beverage.
Pink Bearista cups are also starting to appear on some online resale markets. As of Monday morning, July 13th, there were several listings for the cup on eBay.
Social media reacts to Pink Bearista Cup drop
Starbucks fans shared on social media how they woke up early on July 13 to secure a pink Bearista cup.
“Everyone needs a reason to wake up…this is my reason,” posted X user @itsmandimayhem.
Around 4:30 a.m. ET, X user @jakefozio posted, “Good morning! I’m at the front of the line at Starbucks! I hope I have a pink Bearista cup!”
Starbucks also releases products inspired by pink drinks
If you’re a longtime fan of the hot Starbucks beverage, you may remember 2016’s Pink Drink. This pink drink is a strawberry and acai base mixed with coconut milk, giving it an unmistakable creamy pink color.
“Pink Drink is one of Starbucks’ most beloved beverages, and its fan base continues to grow,” said Kap Pittaris, Starbucks’ head of product strategy.
In honor of its decade-long fan base, Starbucks has announced a new collection of pink drink-inspired products. Available now in stores and online with Starbucks Rewards membership.
“There are pieces that are uplifting,” Pitaris said. “We just wanted to take things that people love and make sure that permeates the collection.”
The new product line includes drinkware such as water bottles, glass cups and tumblers. There are also some accessories such as keychains, belt bags, hair clips, and hats.
This story has been updated to add new information.
Contributor: Drew Pittock, USA TODAY
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@usatodayco.com.
