Picklepalooza at Teaneck Armory
Picklepalooza, a festival dedicated to pickles, was held on April 25, 2026 at the Teaneck Armory.
Customers who pick up a fresh stick of Burt’s Bees lip balm may find themselves in a pickle because the company has literally added a new flavor.
The personal care brand has partnered with Massachusetts-based pickle company Grillo’s to launch a limited edition Fresh Cucumber Dill Lip Balm flavor.
The Clorox Company, Burt’s Bees’ parent company, announced the collaboration in an April 27 news release, adding that both brands are capitalizing on society’s love for cucumber products.
“Flavor trends are no longer confined to the kitchen,” Clorox wrote in a release. “Today’s consumers are embracing bold, nostalgic, and even playful sensory experiences across categories, from food and beverage to beauty and self-care.”
The company added that today’s influx of pickle-flavored snacks, drinks and cocktails shows how much Americans love “tangy things that feel indulgent yet refreshing.” Clorox said in a release that the lip balm is already in stores and will be sold exclusively at Walmart for a limited time. Sold only in stores.
Pickles are popular among Gen Z and young Millennials
The pickle-flavored snack is becoming increasingly popular online, and some content creators are trying it out in front of the camera. Snacks include Chex Mix Spicy Dill Snack Mix, Slim Jim Vlasic Dill Pickle Snack Size Meat Sticks, and on the beauty front, there’s also Elf’s limited edition Dill Lip Gloss, which sold out in minutes in February.
Hidden Valley Ranch, a Clorox Company brand, previously released its own pickle-flavored Ranch at Walmart, and Grillo’s launched a limited-edition pickle beer with Pabst Blue Ribbon in mid-April.
Clorox said pickle-flavored products seem to be particularly popular among Gen Z and younger millennials. The two groups are “sparking demand for bold, unconventional flavors that deliver intense sensations,” resulting in the creation of their latest lip products.
Grillo’s, the brand behind the new Burt’s Bees flavors, is sold at grocery stores like Walmart and Kroger. The company produces pickles in flavors such as spicy, semi-sour, and sweet and spicy.
Social Media Review Pickle Chopsticks
One TikToker, @thepickleguy, a food reviewer from Pennsylvania, decided to give the lip balm a try and slather it on to see what it tastes like, or rather, what it feels like.
“It doesn’t really smell,” he said before applying the balm. “I eat dill, which is very, very mild…but it actually has no taste at all.”
He added that while Burt’s Bees is a good lip balm brand, he thinks the pickle balm is more “wacky” and doesn’t taste as promising.
User @eemmashort, who calls himself a pickle lover, pointed out that the balm smells more like cucumber than a full-fledged pickle. The user added that the lip balm passed the hydration test.
“This is my new hand cream and I’ll just keep it in my wallet,” the TikToker said.
Saleen Martin is a reporter on USA TODAY’s Trends team. She is from Norfolk, Virginia (757). Email sdmartin@usatoday.com.
