Nutella releases new flavor for the first time in 60 years. What is it?

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Nutella is branched.

After more than 60 years of chocolate and hazelnut history, the brand has launched Nutella Peanut, the “first flavor innovation” in its history.

According to Ferrero Group, Nutella Peanuts “offers a new taste experience that blends the unmistakable creaminess of Nutella with the deliciousness of roasted peanuts.”

Nutella is bringing “peanuts” to New York City with the first-ever Nutella Peanuts pop-up on May 16th and May 17th. Fans will gather at 372 Lafayette Street for a fully interactive experience with “games, rewards, and the ultimate snack worth playing.”

“Honestly, when you see a jar of Nutella floating in space and making headlines, you start to feel like anything is possible. So the natural next move as a brand was to launch our first new flavor innovation in over 60 years,” Noah Sporn, senior vice president of spreads at Ferrero North America, said in a statement.

“Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same,” Sporn added.

where can i get nutella peanuts

Nutella Peanuts is now available at major retailers nationwide, including Kroger and Walmart.

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