MSNBC now becomes MS and loses the Peacock logo before Comcast spinoff
Cable news channel MSNBC will rebrand as a source of news, opinions, world, or MS, according to an internal memo seen on Monday.
MSNBC is making a transformation.
As part of a new company spun from NBCuniversal in late 2025, homes of popular left-wing hosts such as Rachel Maddow and Jen Psaki will adopt a new name and logo.
CEO Mark Lazarus According to a staff memo from August 18th, Versant, which includes USA Network, Syfy, CNBC and Golf Channel, will build “personal identity” alongside MSNBC.
Probably the biggest name in Exodus, MSNBC will rebrand as my source news opinion world, or current MS of MS. This is a move that contradicts previous claims from NBCUniversal that networks are allowed to maintain their name in shifts. NBC’s iconic Peacock logo will no longer be used by cable news networks either.
A memo sent by MSNBC president Rebecca Kutler on August 18 told Flipflop:
Lazarus writes that the Peacock logo is “synonymous with NBCuniversal and a symbol we decided to maintain within the NBCU family. It gives us the opportunity to advance our own path, create different brand identities and establish independent news organizations following the spin.”
Ranking number 2 in Fox News on Cable News, MSNBC has long been tied to the larger NBC News operation. Now it operates as an independent news collector with its own fact finder, its own Washington Bureau and a fresh leadership team. The channel’s editing tone is not expected to change.
CNN’s Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names to join the executive suite. He lost Steve Kornacki to NBC, but he has won NBC’s Jacob Soboroff (both have been spending time in recent years).
The network’s biggest star, Maddow recently worked on changes during an episode of New York Magazine’s “Pivot” podcast.
“We support this whole news gathering operation, which is funded as part of the spin,” Madow said. “We no longer have to compete with the properties of NBC News. This is a product of a news gathering organization and otherwise we had to.”
This news comes especially in cable news during the season of large-scale writing for cable shows. As more and more young viewers turn their backs on traditional forms and more and more biased nations opt out of shows that do not match their views, the network is rushing to insist on their constant slices of pie.
