Director Guillermo del Toro directs new commercial for Patrón Tequila
“Frankenstein” director Guillermo del Toro directed Patrón Tequila’s new commercial, “The Perfect Pour.”
National Tequila Day on Friday, July 24th is going to be especially sweet this year.
Matthew and Camila McConaughey’s Pantaloons Organic Tequila has teamed up with Tipsy Scoop Burrers on a tequila-fortified ice cream just in time for the holidays. The limited edition Pantalones Peach & Cream Margarita Ice Cream is available now at all Tipsy Scoop Barlers for $8.50 for a scoop or $16 for a to-go pint. The ice cream is also available for purchase nationwide as part of a four-pint pack for $109.95 through online food delivery site Goldbelly.
Pantalones’ fresh peach ice cream infused with organic reposado tequila and a hint of lime “captures the essence of a perfectly crafted peach margarita in every bite,” according to a news release from the companies.
“Most margaritas are served on the rocks. This summer, we decided to offer them in scoops,” Persia Tatar, chief marketing officer of Pantalones Organic Tequila, said in a release. “National Tequila Day is one of our favorite holidays, so it was a no-brainer to partner with Tipsy Scoop to turn summer margaritas into ice cream. It’s fun, unexpected, and proof that tequila can be found in more places than just the glass.”
Later this summer, the Tipsy Scoop Barrel location in Dallas will also add Pantalones Dallas Margarita Sorbet to its permanent menu (in-store for $8.50 per scoop and $16 per pint).
Learn more about Couple’s Tequila Brand here
The McConaugheys have enjoyed the tequila brand. “No, the world doesn’t need more celebrity tequilas,” they said (and that comment still stands) on their website when they debuted Pantalones nearly two years ago.
Back in November 2024, the couple released a new Pantalone ad that parodied the 2003 film How to Lose a Guy in 10 Days, starring McConaughey and Kate Hudson. In the ad, titled “10 Ways to Lose Your Pants,” Alves wears the same dress that Hudson wore in the film’s official poster. McConaughey is shown without pants and his lower body is pixelated. This year, the two released an ad titled “Official Tequila of Riding Bareback” on Valentine’s Day in February 2026.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
