Liquid IV launches Grillo’s Pickle flavor based on April Fool’s joke

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A company realized that they needed to be careful about what they posted on social media on April Fool’s Day, as their customers might request that they actually post on April Fool’s Day.

Liquid IV announced Grillo’s Pickle-flavored hydration multiplier on March 2, turning a joke made on social media last year into reality.

The company said in a blog post that its “DMs, comments, and inboxes were flooded” with requests from fans to create a pickle-flavored drink powder. Comments on Liquid IV’s 2025 joke post showed strong support for bringing this flavor to market.

“The passion of our community created this idea, and the talent of our innovation team made it a reality,” Sai Chaluvadi, Liquid IV’s chief research and development officer, said in a blog post.

A page for the product was launched on the Liquid IV website on April 1st, sparking concerns that the joke would be repeated. However, USA TODAY confirmed the product’s authenticity ahead of the official announcement.

“You may have thought we pulled an April Fool’s prank yesterday, but this thirst quencher is no joke,” the company said in a blog post.

According to Liquid IV, the pickle flavor is an exclusive online product, starting at $14.99 for a pack of 10. Hydration Multiplier is a drink powder that the company claims provides “three times the electrolytes of leading sports drinks” and “eight vitamins and nutrients.”

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