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When the 2026 NFL Draft begins this week in Pittsburgh, one second-round pick will realize more than just a dream of earning a spot in the NFL. You’ll also never have to worry about running out of ketchup again.
Pittsburgh-based condiment company Heinz announced in a news release that it will award the 57th overall pick in the NFL draft a lifetime supply of ketchup, launching a new tradition called “Mr. 57.”
The player selected with the 57th pick (currently owned by the Chicago Bears) will receive a custom “Mr. 57” jacket, free ketchup for life and the chance to partner with Heinz on future promotions.
The campaign pays homage to the famous 57 that has appeared on Heinz bottles for over a century.
Former Chicago Bear and Hall of Famer Devin Hester is helping the company bring in its first recipient.
“As a former No. 57 pick, I know firsthand how much this number means,” Hester said in a statement. “Hearing your name called on draft day is a moment you’ll never forget, so we’re honored to welcome the first ‘Mr. 57’ to our club.”
Fans can earn Uber Eats discounts during Pick 57
The 57th pick isn’t the only one celebrating this year’s NFL Draft. Fans across the country can join in the fun from the comfort of their own homes.
Once the No. 57 overall pick is made official, fans will be able to receive $25 off Uber Eats orders from select restaurants through the delivery platform, the company said.
When does the NFL Draft start?
The 2026 NFL Draft will be held in Pittsburgh from April 23-25. The full schedule is below.
- Thursday, April 23rd: Round 1 8pm ET
- Friday, April 24th: Rounds 2 and 3 are at 7:00 PM ET.
- Saturday, April 25th: Rounds 4-7 Noon (Eastern Time)
How to watch the 2026 NFL Draft
- channel: NFL Network; ESPN; ESPN2; ESPN Sports
- Streaming: NFL+; ESPN Unlimited & Select;
Reporter Anthony Thompson can be reached at ajthompson@gannett.com or on Twitter @athompsonABJ.
