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Dollar General expands its private label lineup with simmer & stir, a new kitchenware brand aimed at providing modern-looking, functional cooking essentials at low prices.
The collection will be sold exclusively at Dollar General stores nationwide and includes approximately 30 items intended to cover your everyday cooking needs.
The assortment includes basics such as measuring cups and spoons, mixing bowls, spatulas, whisks, tongs and serving tools, the company announced in a May 5 news release. The goal, company leaders say, is to combine practical performance with a more sophisticated design style to give shoppers an affordable way to refresh their kitchens.
Here’s what we know about Dollar General’s new kitchen appliances.
New Dollar General Line Prices Under $12
All products in the Simmer & Stir line will be priced at $12 or less. The majority of items range from $2 to $3.50, reinforcing Dollar General’s focus on low-cost household essentials.
Executives said the brand aims to make everyday cooking more enjoyable while prioritizing affordability.
“With Simmer & Stir, we’re giving our customers the ability to refresh their kitchens with tools that look great, perform well and fit their budget,” said Natalie McConnell, Dollar Tree vice president and product manager for Apparel, Holiday and Home.
When will “simmer/stir” kitchen utensils be available in stores?
According to the company, the new brand will be available at approximately 16,000 stores starting May 11th.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com or on Twitter @athompsonABJ..
