New 2026 World Cup commercial with David Beckham starring Stella Artois
Stella Artois’ new TV commercial “Celebration” features David Beckham watching the World Cup with fans in a bar.
Stella Artois
David Beckham is so excited that the 2026 World Cup will be held in America, the soccer legend has teamed up with Stella Artois to buy you a beer while you watch.
During the World Cup, which begins June 11 in Mexico City and concludes July 19 at MetLife Stadium in East Rutherford, New Jersey, fans will have the chance to purchase Stella Artois beer for a fee, courtesy of Beckham, the beer brand and Stella Artois ambassador. Follow Stella Artois USA on social media including Instagram, Facebook, and X to learn more about the #AllRoundsOnBeckham sweepstakes during each round of the tournament.
Beckham said soccer and the World Cup bring people together because games are played not only in Canada but also in the United States and Mexico. “Whether you’re in a packed stadium or at the local pub with friends, there’s a great way to bring fans together. That shared experience is really special,” he told USA TODAY in an email interview.
Tournament sponsor Stella Artois will have special edition beer packaging branded for the 2026 FIFA World Cup, and a TV spot starring Beckham titled “Celebration” will air from today. Chris Jones, vice president of premium brand marketing for Anheuser-Busch, which produces and sells Stella Artois in the United States, said in a statement: “By combining the ceremony of raising the Stella Grail with the excitement of celebrating a goal, we solidify Stella’s place as one of the year’s biggest cultural events.”
Beckham talks beer, soccer and the World Cup
“Partnering with Stella Artois was a natural fit because they have always celebrated moments of connection, moments when people come together for what they love,” Beckham said. “Football is a community and we are harnessing the energy that comes when we all watch together in bars and pubs and share every moment of one of the biggest sporting tournaments on the planet.”
“It’s a big moment, not just for the United States but for world soccer,” he said, as 78 World Cup matches will be played in 11 cities in the United States. “By shining a spotlight on the world’s best players who play in the United States, Mexico and Canada, we will attract even more fans of our U.S.-based sport. My ambition has always been to make U.S. soccer as accessible to as many people as possible, and I hope the legacy of the World Cup continues this.”
London-born Beckham has already played a major role in football. After a legendary career that included titles in England, Spain, France and the United States, Beckham, who won two MLS Cups while playing for the Los Angeles Galaxy, brought a new Major League Soccer franchise to Miami.
He is a co-owner of the team, which won its first MLS Cup in December 2025, and had just watched Inter Miami’s first game at New Stadium in Miami (previously played at Chase Stadium in Fort Lauderdale, Florida).
“I always wanted to become an owner when my playing days were over,” Beckham said. “It was never my goal to be a coach or a manager.” “Becoming an owner felt like the right path to take because it allows us to build something and create opportunities for players, fans and the community. I’ve always wanted to help grow the game, especially in a place like the US, and I saw the potential early on and wanted to be a part of that journey.”
U.S. Soccer’s growth is ‘unbelievable’
Beckham said he has seen interest in soccer grow in the United States. “I’ve been fortunate enough to see firsthand the evolution of soccer over the past few decades, and the growth has been incredible,” said Beckham, who was knighted just six months ago.
“When I started, soccer was already global, but I felt there was much more potential, especially in regions where the sport was developing,” he said. “One of the biggest signs for me was the passion of the fans, even in countries where soccer hasn’t traditionally been the number one sport. I remember traveling and seeing stadiums full of people as passionate and knowledgeable as fans around the world. It told me that the appetite was there. It just needed to be nurtured.”
Miami, where Inter Miami was founded in 2020, is “a great example of that growth,” Beckham said. “When we first started an MLS team[in Miami]we had to build it from the ground up. It’s been a 12-year journey, but it was a very special moment for me to be able to play our first game in the new stadium earlier this month. This is It’s a moment that shows how far we’ve come, but it’s also a moment that shows how far the game has come in the United States. The fans have really embraced it. Miami is a very vibrant and diverse city, and it’s a great place for soccer to thrive. ”
Beckham has supported other brands associated with the World Cup. He has appeared in commercials for Verizon’s game ticket giveaway and Home Depot sweepstakes with prizes including travel, tickets to the finals, and $10,000 in Home Depot gift cards.
He said the World Cup is special and “it always means a lot to me. It’s the biggest platform in football and it brings people together like no other.”
This story has been updated with new information.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
