Cracker Barrel returns to original logo after backlash
In response to the backlash, Cracker Barrel announced that it would be retiring its new logo and returning to its classic design.
As summer approaches and gas prices soar, Cracker Barrel wants to help make summer road trips a little more affordable for some of its customers.
The restaurant chain revealed exclusively to USA TODAY on Monday, May 18, that it is launching a 10-week sweepstakes dubbed the “Fuel Your Summer Road Trip” sweepstakes, giving away $250,000 in food and gas to Cracker Barrel Rewards members.
From May 19th to July 26th, 250 Cracker Barrel Rewards members will win a $500 Cracker Barrel gift card and a $500 gas gift card totaling $1,000. The company told USA TODAY that 25 new winners will be created each week.
“Road trips are synonymous with summer, and our goal is to help our guests hit the road, see the country, and make new memories,” Cracker Barrel Chief Marketing Officer Sarah Moore said in a news release.
How Customers Can Take Advantage of Cracker Barrel Sweepstakes
Rewards members can earn weekly sweepstakes entries with the purchase of qualifying entrees, whether you dine-in or order takeout or delivery through the Cracker Barrel app or online. Customers can sign up for Cracker Barrel Rewards at Crackerbarrel.com/rewards.
The company told USA TODAY that each eligible entry will receive one entry into that week’s drawing, and guests can earn additional entries by adding to their in-store retail purchases. Cracker Barrel also said it will offer bonus entry opportunities with special offers related to Campfire Meals starting this week.
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
