Coors Light unveils Tallboy beer can ahead of World Cup
Coors Light has launched a limited edition canister designed to hold three beer cans as part of its soccer campaign ahead of the 2026 FIFA World Cup.
The limited edition Coors Light Collection item sold out quickly when it first went on sale, but shoppers will soon have another chance to get it.
The beer brand’s limited edition Taller Boy went on sale June 11 at 1 p.m. ET through Shop.CoorsLight.com, and the website says it sold out before 1:30 p.m. Coors Light said only 125 cans were available in online sales last Thursday.
However, there’s good news for fans who weren’t able to secure a Taller Boy can during the first go-around. Another 125 pieces will be released on Thursday, June 18th. While supplies last, buyers are limited to one purchase per person.
Announced earlier this month, the extra-large canister is designed to hold three full-size Coors Light cans at once. Coors Light is selling Taller Boy for $30 as part of a marketing campaign related to the 2026 FIFA World Cup.
What is Coors Light Tallerboy?
Most beer drinkers are familiar with tallboy cans, but Coors Light took the idea a step further.
The Tallboy is a taller canister than the Tallboy, which stores three regular Coors Light cans in one oversized container. The company says the item is intended to keep beer cold and serve as a novelty collectible for soccer fans.
“Tallboy is everything The Coors Coal stands for, brought to life in physical form,” Matt Carpenter, vice president of marketing for Coors Light, said in a news release.
The product is based on Coors Light’s “The Cooors Call” campaign, which featured legendary Argentine soccer announcer Andrés Cantor and his signature “GOOOOAL” call.
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@usatodayco.com.
