Charmin releases the longest toilet paper roll ever

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Charmin has unveiled its latest product: a toilet paper roll as tall as the Washington Monument.

Now available online and in stores nationwide, Forever Roll offers consumers “a simpler, smoother tear,” Charmin announced in a Thursday, Oct. 16, news release.

Charmin reports that the product, which is being rolled out nationwide, is expected to last up to a month and contains 32 times more sheets than a standard roll.

“Less swapping, more moving,” the company boasted in its announcement of its biggest roll drop ever.

The 1,700-sheet Forever Roll lasts up to a month based on an average two-person household and is designed “to help people keep using it without the dreaded empty roll panic.”

The company said the new TP is designed to ensure consumers don’t sacrifice “the signature comfort and softness of the two-layer Charmin Ultrasoft that people know and love.”

“We know that changing rolls all the time can be a huge pain. That’s why we developed the Forever Roll and are offering it to people in retail stores nationwide. It’s the same soft, two-ply Charmin you love, but with a larger roll that covers you and lets you enjoy it for up to a month before having to replace it,” Charmin Vice President Jessica Hastings said in a Procter & Gamble release.

Where can I buy Charmin “Forever Roll”?

On Thursday, October 16th, Charmin Forever Rolls began arriving at retailers including Walmart, Target, and Amazon.

Charmin says the new product comes with a 30-day money-back guarantee.

Click here to visit Charmin’s website for more product information.

Natalie Neisa Alland is a senior reporter at USA TODAY. Contact her at nalund@usatoday.com and follow her at X @nataliealund.

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