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No Brands – News Value
- Bath & Body Works has opened kiosks on campuses of more than 600 university campuses nationwide for the 2025-2026 academic year.
- Kiosk sells body creams and lotions, fragrances, diffusers, hand sanitize, lip products, hand soaps and candles.
- The kiosk aims to be suitable for Bath & Bodyworks’ Gen Z Clientele.
Bath & Body is back in school as the company announced plans to sell its products at more than 600 university campus stores in the 2025-2026 academic year.
The brand’s Reach aims to strengthen connections with Generation Z consumers after being named the No. 1 fragrance brand for American teens, with Piper Sandler teens shopping third at the beauty shop in a spring 2025 survey.
Bath & Body Works partners with ICM Distributing Company to launch Kiosks, working with national chains such as bookstores operated by Barnes & Noble College and Follett, as well as independent campus retailers.
What products are available on university campuses?
A variety of bath and bodyworks products are available on university campuses, including body creams and lotions, fragrance mists, wall flower diffusers, pocket backhand sanitizers, lip products such as gloss and scrubs, hand soaps, and 3-wick candles.
The scents of champagne toast, mahogany cheekwood and cleanhouse vibes are outstanding and are available in these bookstores, Schumacher added.
On which campuses will Bath & Bodyworks be available?
Bath and Bodyworks Kiosks are located on approximately 600 university campuses nationwide. The following over 400 locations are available in Barnes & Noble College and Follett-Owned Campus bookstores provided to USA Today by Bath & Body Works. The remaining locations not included in the chart below are independently owned bookstores.
Does the chart appear in your browser? Go to public.flourish.studio/visualisation/24636631/.
Gretacross is a national trend reporter for USA Today. Story ideas? Please email her gcross@usatoday.com.
