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It’s going to be a summer of “Dollaritas” at Applebee’s.
Neighborhood Grill + Bar will toast America’s 250th birthday this July by bringing back the fan-favorite $1 cocktail that “broke the internet and redefined value.”
“An American original, DOLLARITA has become a true cultural icon,” Michelle Chin, Applebee’s chief marketing officer, said in a news release. “This July, by overwhelming demand, we’re bringing it back for just $1, giving guests 21 and older the perfect way to celebrate summer at an unmatched value at Applebee’s.”
The 10-ounce margarita, made with tequila, triple sec and lime, will be available at participating locations all day every day throughout July, the company said. This benefit is for dine-in only and may vary by restaurant.
Originally introduced as part of Applebee’s monthly drink promotion in October 2017, Dalalita quickly built a cult following due to its low price and social media buzz.
