Introducing Play-Doh for adults. What’s the difference?

Available now at major retailers, Blooms by Play-Doh is the first Play-Doh line marketed specifically for adults. The Blooms by Play-Doh kit, which guides consumers on how to create realistic flower arrangements, was designed to “reimagine the Play-Doh experience,” Hasbro said.

“The Play-Doh brand has always represented the limitless possibilities of imagination, and that feeling never fades and evolves into adulthood,” Brian Baker, Hasbro’s senior vice president of Play-Doh, said in a statement. “Blooms by Play-Doh addresses that need, offering a more elevated and practical way to slow down, immerse yourself in the process, and create something beautiful that you can enjoy long after you’ve made it.”

The launch of this kit marks the brand’s entry into the field of handmade and home decor for adults.

Here’s everything we know about Play-Doh for adults, including where to get it.

Where to get “adult” Play-Doh

Blooms by Play-Doh kits are now available for purchase online or in person at major retailers including Amazon, Target, and Walmart, and select items from the line will debut in the TikTok Shop on July 16th.

Blooms by Play-Doh kits start at $24.99 and come in a variety of sizes and styles.

According to Hasbro, each kit includes everything needed to complete the arrangement, including Play-Doh compound, tools, molds, vases, and finishing spray.