Good morning and Happy Friday! I’m Betty Lynn Fisher for the Friday consumer edition of Daily Money.
There’s no doubt that pet owners love their furry family members.
But a new analysis from the Bank of America Research Institute finds that pet ownership is becoming increasingly expensive. The Bank of America Research Institute said pet adoption rates and pet ownership rates are retreating as costs, including veterinary care, rise, and affordability may be playing a larger role among animal lovers.
Will you cut other parts of your budget to get a pet?
How loyal are you to your brand?
Tight budgets and rising product prices are causing more shoppers to ditch their favorite brands for cheaper alternatives, new research has found.
In a DOSS survey of more than 1,000 Americans, 60% of shoppers said they had abandoned a brand they used to love because of rising prices.
What is the breaking point for price increases for shoppers?
Unrealistic expectations?
The average college student is expected to earn $80,000 a year after graduation, according to a new study.
Is it realistic?
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Betty Lin-Fisher is a consumer reporter for USA TODAY. Contact her at blinfisher@USATODAY.com or follow her at @blinfisher on X, Facebook and Instagram and @blinfisher.bsky.social on Bluesky.. Sign up for our free The Daily Money newsletter, breaking down complex consumer and financial news. Subscribe here.

