Audience numbers for Bad Bunny’s Super Bowl halftime show have been announced.
Apple Music’s Super Bowl LX Halftime Show averaged 128.2 million viewers in the U.S. during the 8:15-8:30 p.m. ET time slot, according to a Feb. 10 NBC Sports news release. This number reflects national viewership only. A global opinion tally “will be published early next week.”
The Super Bowl broadcast reached 137.8 million viewers in the second quarter, breaking NBC’s record for highest viewership. Average viewership across NBC-owned platforms and NFL+ was 124.9 million, based on Nielsen Big Data+ Panel measurements.
According to NBC, Super Bowl 60 is second only to the 2025 Super Bowl as the most-watched program in U.S. history.
Bad Bunny’s viewership falls short of the numbers shared by the NFL, Apple Music and Roc Nation for Kendrick Lamar’s 2025 halftime show. The Grammys darling had “Apple Music’s most-watched halftime show ever,” with 133.5 million plays, the companies reported at the time.
How many views did Bad Bunny get compared to Turning Point USA’s halftime show?
Fans praised the 31-year-old’s career-spanning set and its message of love, as well as the details that paid homage to his Puerto Rican upbringing.
But the show, performed almost entirely in Spanish, drew ire from critics including President Donald Trump, who called it “an insult to the greatness of America” and complained that “nobody can understand a word this guy is saying.”
Turning Point USA hosted a behind-the-scenes show, the All-American Halftime Show, around the same time Bad Bunny took the stage. The YouTube stream reached 6.1 million concurrent views and has since racked up more than 21 million views as of February 10, according to the New York Times.
A YouTube video of Bad Bunny’s halftime show, uploaded by the NFL’s English and Spanish accounts (as well as NFL Brazil) on February 8th, has more than 61 million views as of February 10th.
The performance, which featured Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, was also broadcast on Rumble (which garnered approximately 2.3 million views) and other networks.
