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I don’t mean to skimp on your mom’s celebrations, but it would be careless to miss out on deals and bargains.
Celebrating Mother’s Day 2026, which falls on Sunday May 10th, is expected to be even more expensive this year, so taking a deal can help reduce the impact on your budget.
Despite weak consumer sentiment, spending on Mother’s Day this year is expected to reach a record $38 billion, up 11% from last year, according to the National Retail Federation.
As in past years, most U.S. adults (84%) plan to celebrate Mother’s Day and expect to spend a record average of $284.25 on presents, up 9% from last year, according to a survey of the group by data firm Prosper Insights and Analytics.
“Mother’s Day remains a priority for many Americans, and they plan to focus on it as a holiday despite the current economic uncertainty,” said Mark Matthews, chief economist and executive director of research at NRF.
Officially established by President Woodrow Wilson in 1914, the national observance is a time for gift-giving and treating mothers to meals, so mothers don’t have to cook.
Introducing benefits and discounts for Mother’s Day celebrations.
Mother’s Day Sale 2026
krispy kreme
Krispy Kreme has launched a limited-time collection of mini donuts called Mini for Mom in honor of Mother’s Day.
The collection will be available at Krispy Kreme stores nationwide from May 7 to 10, and features two new mini donuts and a mix of two fan favorites, according to the chain. Customers receive four each in a 16-count box.
Flavors include:
- [New]Mini Strawberry & Cream Donuts: Mini original glazed donuts dipped in strawberry-flavored icing and topped with vanilla buttercream.
- (New) Mini Heart of Gold Donuts: Mini original glazed donuts coated with vanilla icing and finished with hand-drawn hearts.
- mini original glazed
- Mini chocolate iced donuts with sprinkles
The collection is available for purchase in-store, individually from the Krispy Kreme app and website, or for pick-up or delivery in special 16-piece boxes. Customers can also have 8-packs of minis delivered fresh daily to select grocery stores.
First viewing
The week after Mother’s Day, moms can get a buy-one-get-one-free entree (in-restaurant only) when they bring in a handwritten loan coupon from a loved one. Just present your coupon at the register.
dunkin
From May 9th to 10th, customers will earn 3x points when they order 6 or 12 bulk donuts or 25 or 50 munchkins in honor of Mother’s Day.
pizza hut
Pizza Hut is celebrating Mother’s Day this year with a fan-favorite heart-shaped pizza.
The heart-shaped pizza, which will be on sale from May 4 to 10, is typically reserved for Valentine’s Day and is a medium-sized, one-topping pizza featuring Pizza Hut’s hand-tossed dough with the option of adding the new Garlic Palm Hut Blend on the edge.
wiener schnitzel
Wienerschnitzel is celebrating Mother’s Day with a free chili dog meal for moms that includes a chili dog, small fries and a small soda.
Outback Steakhouse
Outback Steakhouse is celebrating Mother’s Day by offering a Mother’s Day menu from May 6th to 10th.
The menu features favorites like Filet Mignon & Lobster, the chain’s signature Down Under Trio, and Gold Coast Coconut Shrimp. The menu is available for dine-in or take-out.
Outback is also running a gift card promotion from April 20th to June 21st where customers can earn a $10 bonus card when they purchase $50 worth of gift cards. From May 6th to May 10th, the chain is also running a limited-time flash sale where you can get two $10 bonus cards with the purchase of a $50 gift card.
ihop
IHOP celebrates Mother’s Day with a chocolate-covered strawberry pancake stack. Four chocolate chocolate chip pancakes topped with creamy cheesecake mousse, chocolate sauce, fresh strawberries, whipped topping, and chocolate chips.
Additionally, customers can earn a $5 bonus card for every $25 gift card purchased.
tim hortons
Tim Hortons is celebrating Mother’s Day with a bouquet of 24 “long-stemmed” Timbits wrapped in satin ribbon and packaged in a special box.
Starting May 4, while supplies last, customers can pre-order Timbits Bouquet at participating Tim Hortons restaurants or online starting at $12.99. Orders can be picked up at the restaurant or delivered from May 8th to May 10th.
Additionally, Tim Hortons is offering a special digital offer from May 4th to 10th where Rewards members can get a free donut with the purchase of another donut.
arby’s
Arby’s is celebrating Mother’s Day with its newest Meat & 3 Box. This includes an entree, curly fries, mozzarella sticks, peach cobbler, and drink for $7.99.
7 Brewing
On Mother’s Day, with the purchase of two medium or large drinks, customers will receive a free 7 Brewsie, a custom koozie designed to keep drinks cold all day long.
Popeye
From May 8th to 10th, get a free gallon drink when you purchase a Popeyes Family Meal (8, 12, or 16 pieces of Signature Chicken or Tenders, or an 18-piece Wing Group Pack).
Offers include lemonade, sweet tea, unsweetened tea, or fruit punch.
grow a cane
Caniac Club members can get a free box combo with the purchase of another box combo on May 10th and 11th.
This offer will be loaded into your Caniac Club account and can be redeemed by swiping your Caniac Club card, ordering online, or scanning a QR code within the mobile app.
More sales for Mother’s Day 2026
- BIG BAD BREAKFAST: On Mother’s Day, moms get free strawberry biscuits with strawberry jam, fresh strawberries, and whipped cream.
- Margarita Mexican Restaurant: When you order on Mother’s Day, you’ll receive a $10 coupon toward your next visit. Moms can also order the signature Marmarita cocktail ($12), made with Patrón Silver and available in raspberry or black cherry flavors.
- Twin Peaks: Cheers to your mom this Mother’s Day with Twin Peaks. Includes drink specials like a half-price glass of wine, $6 mimosa, $6 white or red sangria, and $6 mule. (Availability and prices may vary by location).
- Maple Street Biscuit Company: Moms who dine on Mother’s Day will receive a $5.10 bounceback offer towards their next visit.
- BJ’s Restaurant & Brewhouse: Every mother and mother figure who dines in on Mother’s Day will receive a complimentary limited edition stemless wine glass while supplies last.
- Aroma Joes: On May 10th, moms can get a free 24-ounce iced drink in-store or with a QR code offer.
- Baskin Robbins: The ice cream chain is bringing back its Perfect Peony Cake in honor of Mother’s Day. Baskin-Robbins Rewards members can also unlock a free BOGO scoop on May 9th.
- Scooter’s Coffee: From May 7th to 10th, customers can get a buy-one-get-one-free redemption when they order through the Scooter’s Coffee app after 11am.
- Chicken salad chick: Customers can take advantage of a BOGO sale at Large Quick Chicks on May 8th.
- Bigby coffee: Customers can take advantage of the BOGO sale at participating stores on May 10th. Customers can also receive $1 off specialty beverages, regardless of size.
- Cheesecake Factory: For a limited time from April 27th to May 10th, customers will receive a free $10 bonus card for every $50 in Cheesecake Factory gift cards purchased. Bonus cards can be redeemed from May 11th to June 3rd.
- Crumble cookies: Crumble is offering limited edition Mother’s Day bundles starting at $17.99.
- Huddle House: Huddle Rewards members can earn 2x Rewards points on Family Dining from May 8th to 10th.
- Mountain Mike’s Pizza: Rewards members can get 20% off Pepperoni Heart Pizza on May 10th.
- Denny’s: Rewards members will receive a free dessert with any purchase of $5 or more in-store and online from May 7th to 10th.
- Rita’s Italian Ice & Frozen Custard: On May 10th, customers can get a small Italian ice cream for $1 with any purchase of $1 or more.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
