Watch Tom Brady discuss why he left the Patriots for Tampa Bay in 2020.
Tom Brady recently spoke about his decision to leave the New England Patriots after 20 years and join the Tampa Bay Buccaneers in 2020.
Sportskeeda – USA Sports
NFL legend Tom Brady has turned the hydration market on its head with the launch of a new coconut water drink that even seven-time Super Bowl champion Tom Brady stumbles over for words.
Brady, who is also a minority owner of the Las Vegas Raiders, and instant delivery platform Gopuff announced the launch of a new organic coconut water brand in a June 8 news release, marking the latest expansion of the two companies’ business relationship following past collaborations such as GOAT Gummies.
The drink contains organic coconut water, no added sugar, and contains ingredients that Brady said are consistent with his long-standing interest in nutrition.
However, the name is quite a conversation starter.
Gopuff and Brady refer to the product as “Good Nuts,” but Brady avoids repeating them in the company’s launch video while touting the drink’s health benefits and ingredients.
“Hydration has always been a big part of my routine,” Brady said in a statement. “With Good Nut, we focused on keeping the ingredients simple and clean.”
Betting on changing consumer tastes
Coconut water is benefiting from increasing consumer demand for beverages with fewer artificial ingredients and sugar. Coconut water, a clear liquid naturally found in young coconuts, is often marketed as a source of hydration because it is relatively low in calories and sugar compared to many sports drinks, and contains electrolytes such as potassium.
Health experts warn that although coconut water contains nutrients such as vitamin C, manganese and phosphorus, it is not a one-size-fits-all health drink. People with kidney disease or certain blood pressure conditions may want to consult a doctor before consuming large amounts, as it contains potassium and sodium.
Gopav said sales of coconut water on its platform grew 115% year-over-year, and the global coconut water market is expected to reach $11 billion by 2030.
Brady’s latest business strategy
Good Nut is made from organic coconuts sourced from Vietnam and contains no sugar, sweeteners or artificial ingredients. The lineup includes three types: original coconut water, chocolate coconut water, and sparkling coconut water.
GoPuff executives said the idea came about after Mr. Brady mentioned his long-standing preference for chocolate coconut water, sparking a conversation about creating a new product rather than just promoting an existing one.
Since retiring from the NFL, Brady has remained active in business and public life, appearing at events ranging from college graduation ceremonies to discussions about the changing landscape of college athletics.
The beverage is priced at $3.29 per can, with discounts available to Gopuff’s FAM membership subscribers.
