Gannett, the parent company of USA Today, launched Generic AI Engine Deeperdive on Wednesday.
The technology stands out with its immediate response, tailored to the curiosity of readers, based on the expertise of journalists from USA Today and USA Today Network.
The Answer Engine created by Taboola is available on the USA Today website. It is the first publication to test technology out of 1% of the more than 195 million unique visitors with first access in the US.
According to Michael Reed, chairman and CEO of Gannett/USA Today Network, Deeperdive also helps USA Today better understand what topics and stories readers are most interested in.
“Implementing Taboola’s Deeperdive Gen AI Answer Answer Engine on our own platform is an exciting victory for our business and the publishing industry as a whole,” Reid said in a statement. “This innovation will lead to deeper engagement with consumers as they continue to expand their audience. Deep Ray Deb combines AI technology that the USA Today network can offer only Taboola with high yield reports known for its expertise.”
In contrast to search engines that use content without permission, Deeperdive leverages the knowledge of USA Today’s journalist network and more than 600 million daily active users and 9,000 publisher partners around the world. Deeperdive’s quality and performance is monitored by people, not AI.
Other highlights include:
▶ Timely layered answers: The vast pool of Taboola users and publisher partners, along with its advanced AI, means that a wide range of readers are up to date with what they are currently interested in. Along with detailed and relevant answers, Deeperdive may recommend questions based on topics that govern local, regional and national conversations.
▶ More readers and longer engagement: DeeperDive’s coordinated comprehensive answer could lead readers to stay on today’s site in the USA for longer, returning more frequently, and clicking on more content.
▶ More advertising revenue: Content-related ads will be displayed, offering readers a revenue path without getting in the way.
“Today represents a huge step forward for the open web,” Taboola CEO and founder Adam Singolda said in a statement. “Deep Dive offers publishers the power to participate in the Gen AI revolution on their own terms. It creates richer and more reliable experiences for users, unlocking monetization opportunities like search that were previously out of reach.