Coors Light unveils Tallboy beer can ahead of World Cup
Coors Light has launched a limited edition canister designed to hold three beer cans as part of its soccer campaign ahead of the 2026 FIFA World Cup.
Limited edition Coors Light Collection items are sold out. At least for now.
The beer brand’s limited edition Taller Boy went on sale June 11th at 1pm ET through Shop.CoorsLight.com and sold out before 1:30pm, according to the website. Coors Light said just 125 cans were available during Thursday’s online sale, and another 125 will be available on June 18th. Customers are limited to one purchase each while supplies last.
Announced earlier this week, the extra-large canister is designed to hold three full-size Coors Light cans at once. Coors Light is selling Tallboys for $30 as part of a marketing campaign related to the 2026 FIFA World Cup.
What is Coors Light Tallerboy?
Most beer drinkers are familiar with tallboy cans, but Coors Light took the idea a step further.
The Tallboy is a taller canister than the Tallboy, which stores three regular Coors Light cans in one oversized container. The company says the product is intended to keep beer cold and serve as a novelty collectible for soccer fans.
“Tallboy is everything The Coors Coal stands for, brought to life in physical form,” Matt Carpenter, vice president of marketing for Coors Light, said in a news release.
The product is based on Coors Light’s “The Cooors Call” campaign, which featured legendary Argentine soccer announcer Andrés Cantor and his signature “GOOOOAL” call.
Molson Coors leans into World Cup excitement
Coors Light isn’t the only Molson Coors brand with soccer-themed products.
Earlier this summer, Miller Lite introduced the limited edition Miller Time MVP Match Ball, an extra-large soccer ball that can hold up to 12 cans of beer. The collector’s item retails for $19.75, a nod to the year Miller Lite was released, and was released through a series of online drops ahead of the 2026 FIFA World Cup.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com or X @athompsonUSAT..
