Fans got their hands on new Starbucks x Miffy merchandise before sunrise
Miffy fans lined up before sunrise, bright-eyed and bushy-tailed, to get their hands on Starbucks’ new Miffy.
The Bearista Cup is back at Starbucks. This time it’s a pink spin.
The newest glass cup is pink and features a bear wearing a hat with a strawberry straw topper. According to the company’s website, the cup has a style that feels “bright, playful and unmistakably Starbucks,” and is designed to “bring a playful and seasonal feel.”
The coffee chain launched the original Bearista Cup in November 2025, and launched a soccer-themed version earlier this month to commemorate the World Cup, which started on June 11. The original cup became a hot topic on the internet, with social media users expressing disappointment that it had sold out so quickly.
Here’s how to try out the pink version of your score:
When will the pink Bearista cup be released?
The company says Starbucks Rewards Reserve members will have early access to Pink Bearista Glass Cold Cups starting Thursday, July 9, while supplies last at Starbucks stores. According to a recent news release from Starbucks, the price is $32.95.
The cup will be available in select U.S. stores on Tuesday, July 13th, while supplies last. Starbucks stores limit in-store and online purchases to two items per customer.
The original glass Bearista Cold Cup sold for $29.95, came with a straw, and was shaped like a teddy bear with a green Starbucks stocking cap on its head. This cup is designed to hold 20 ounces of cold beer or your other favorite beverage.
Starbucks also releases products inspired by pink drinks
If you’re a longtime fan of the hot Starbucks beverage, you may remember 2016’s Pink Drink. It’s a strawberry and acai-based drink mixed with coconut milk, giving it an unmistakable creamy pink color.
“Pink Drink is one of Starbucks’ most beloved beverages, and its fan base continues to grow,” said Kap Pittaris, Starbucks’ head of product strategy.
In honor of its decade-long fan base, Starbucks has announced a new collection of pink drink-inspired products. Available now in stores and online with Starbucks Rewards membership.
“There are pieces that are uplifting,” Pitaris said. “We just wanted to take things that people love and make sure that permeates the collection.”
The new product line includes drinkware such as water bottles, glass cups and tumblers. There are also some accessories such as keychains, belt bags, hair clips, and hats.
Contributor: Drew Pittock, USA TODAY
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@usatodayco.com.
