Try BTS’ Oreos in 13 unique designs on USA TODAY
USA TODAY’s Gabe Hauari picked up Oreo’s limited edition BTS cookies before they hit stores.
Fans who have been waiting years for Cinnamon Bun Oreos don’t have to wait that long.
The limited-edition flavor has long been discontinued in the U.S. and ranks among Oreo’s top 10 most-requested returns, the company said. The comeback comes amid a steady stream of nostalgic new releases this summer, including a recent collaboration with BTS.
When will Cinnamon Bun Oreos be released?
The limited-edition Cinnamon Bun Oreo cookies will be available at retail stores nationwide starting July 6, the company said. Cookies will be available for a limited time while supplies last.
The revived version combines cinnamon-flavored chocolate wafers with cinnamon bun-flavored cream, designed to mimic the taste of the classic pastry.
Why are Cinnamon Bun Oreos coming back?
The cookie has been missing from U.S. stores for about a decade, but it’s still available in Canada, and some American fans have been looking online for imported packs.
Their return follows Oreo’s broader efforts to bring back fan-favorite flavors. Earlier this year, as part of its “Oreoverse” campaign, the company asked customers to vote on which discontinued varieties they would like to see brought back, but Oreo has not said whether that effort directly influenced the cinnamon bun’s return.
When this cookie first came out, fans compared the cookie to cinnamon cereal and bakery-style rolls, helping the flavor gain a cult following before it was discontinued.
Busy summer with new Oreo flavors
Cinnamon Buns have been added to the ever-growing lineup of limited-time Oreos.
Earlier this summer, Oreo released Firecracker Pop cookies, featuring popping candy and red, white and blue cream, in advance of the Fourth of July. Most recently, the brand partnered with BTS on hotteok-inspired brown sugar pancake Oreos.
The collaboration includes cookies designed by RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook, as well as 13 unique embossings celebrating the group’s anniversary and fan base.
Reporter Anthony Thompson can be reached at ajthompson@usatodayco.com or X @athompsonUSAT.
