Target and Hollister unveil dorm room collections just in time for the start of summer

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School may have just ended, but Hollister is eyeing a new target partnership aimed at incoming college students.

On June 18, the two retailers announced the launch of the Hollister Collection at Target, consisting of 60 items including apparel and dorm room bedding. The majority of the collection features soft pastels, cocoa, navy blue, and gray.

“Each category is purposefully connected through common colors, prints and patterns, giving customers a consistent way to style what they wear and how they live,” Corey Robinson, chief product officer at Abercrombie & Fitch, said in a news release.

This isn’t the first brand partnership Hollister has participated in in recent years. The mall staple has been around since the early 2000s, and last year launched Y2K-inspired merchandise alongside Taco Bell and Crocs.

What does Target’s Hollister collection include?

Take a closer look at Target’s Hollister collection.

  • bedding: Twin/Twin XL, full and queen size comforters and sheets ($35-65)
  • accessories: Wearable throw blankets, decorative study buddy pillows, and weighted stuffed animals ($20-$40)
  • Clothes: Fleece tops and bottoms, sleep pants and sleep shorts ($25-50)

When will Target’s Hollister collection be available?

The collection launches on Sunday, June 28th, but a preview is currently available on Target’s website. New products will be available again in spring 2027 ahead of the winter holiday season.

Where to buy the Hollister Collection at Target

The collection will be sold on the Hollister and Target websites, most Target stores and select Hollister stores, according to a news release.

Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.

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