Victoria’s Secret’s new stock symbol is VSXY
Victoria’s Secret will change its stock ticker symbol from “VSCO” to “VSXY” on June 2nd.
- Victoria’s Secret will change its stock ticker symbol from “VSCO” to “VSXY” on June 2nd.
- The company says the changes reflect its new branding focus on “celebrating sexiness in all its forms.”
Global retailer Victoria’s Secret is changing its branding to “celebrate sexiness in all its forms.”
The company announced that it will begin trading under the new ticker symbol “VSXY” on June 2, replacing the current name “VSCO.” The retailer said the changes are intended to symbolize renewed confidence in its identity and what its brand represents to customers.
“VSXY represents who we are today,” Victoria’s Secret & Company CEO Hilary Super said in a May 21 press release. “We are a company that is fully committed to our identity and is committed to inspiring confidence, inspiring joy and celebrating sexiness in all its forms.”
The changes will go into effect on June 2, when the company plans to release its annual financial results for the first quarter, according to the release.
Victoria’s Secret previously operated under the umbrella of L Brands, the Ohio retail giant founded by Les Wexner in 1963. The lingerie brand was separated from its parent company in 2021, and L Brands was renamed Bath & Body Works.
A year earlier, Wexner, a billionaire who has since come under intense scrutiny for his ties to convicted sex offender Jeffrey Epstein, resigned as chairman and chief executive officer of L Brands.
Victoria’s Secret has 1,420 retail stores in approximately 70 countries.
Reporter Emma Wozniak can be reached at ewozniak@dispatch.com or @emma_wozniak_ on X (formerly Twitter).
