USA TODAY tries Busch Light Apple Beer. See what we thought.
Apple lovers will love “Bupple”, which is back! Watch USA TODAY reporter Mike Snyder sample the popular Busch Light Apple Beer.
Busch Light puts the power in the hands of its fans.
After the return of Busch Light Apple last month, the brand is letting fans decide on its next flavor innovation.
“Our fans are some of the most dedicated and vocal beer drinkers in the world, especially when it comes to their favorite flavors,” Kristin Storr, director of marketing for Anheuser-Busch’s Busch Family and Natural Family products, said in a May 27 news release. “We looked at their comments, read their petition, and decided it was time to put power in their hands.”
Want to make a statement? Here’s what you need to know about the contest:
How to choose your next Busch Light flavor.
From May 27 to July 7, beer lovers nationwide can vote for lemon, orange or peach to be the next Busch Light flavor.
Fans can vote for the flavor they want to see next by visiting busch.com/flavorshowdown or commenting on Busch Light social media posts.
Anheuser-Busch said the three flavors were chosen based on “overwhelming customer feedback.”
The return of Busch Light Apple is a huge success
Anheuser-Busch said in a news release that Busch Light Apple (affectionately known as “Bupple” by some fans) sold nearly 1 million cases in the first week of its return.
It went on sale nationwide in 6-pack and 12-pack formats at the end of April.
Anheuser-Busch teased the beer’s return on social network X earlier this year. Since its debut in 2020, Busch Light Apple has been released in limited editions in 2021, 2022, and 2025.
The drink, which hit shelves last year, captured more market share than any other brand in its first month of release (May 2025), selling 1.2 million cases, according to Anheuser-Busch.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
