Facts about America’s iconic brand Target
Here are five surprising facts about Target, an iconic American brand from 1962 to present.
Target is revamping key parts of its in-store shopping experience.
The retailer announced in a recent news release that it is redesigning its shopping cart. Target said it aims to make the new carts “highly functional, long-lasting and redesigned with reduced environmental impact in mind.”
Target says the new carts are made from fully recyclable materials and components can be replaced individually, “extending lifespan and reducing the need to replace the entire cart.”
Target says the new cart, called the Series 3 All-Plastic Cart, will roll out to select stores over time and is already available in some stores.
What customers can expect with the new Target shopping cart
According to Target, the Series 3 APC cart will include the following features:
- Smoother operation and ergonomic handle
- Deeper, more comfortable and safer child seat
- Increased basket space
- large cup holder
The goal is to renovate more than 130 stores.
In addition to shopping carts, your local Target store itself may soon be getting a new look.
The company announced earlier this month that it would open 30 new stores in priority markets and spend about $5 billion renovating more than 130 stores, in what the company called “the most significant transformation for our stores at any point in the past decade.”
The company says the redesign includes an updated layout for easier navigation and a “more intuitive” shopping experience. New features in the newly renovated store include:
- Expanding the lineup of dry foods, and expanding the fresh and frozen food sections in some stores
- Facilities with modern decor and special LED lighting
- In addition to updates to our traditional and self-checkout lanes, we have updated spaces and expanded services to support order pickup, drive up, exchanges and returns.
- Modern guest amenities such as restrooms and designated lactation areas
- In some stores, Target is installing natural refrigeration systems, more efficient lighting, and HVAC systems to help reduce emissions.
“All of these investments are designed to make Target an easier, more exciting and friendlier place to shop,” said Laurie Mahowald, senior vice president of Target Properties, in a news release. “From more intuitive layouts to expanded selections, we are evolving our stores to reflect the way our customers shop today, while strengthening the role they play in enrichment and our long-term growth.”
Target told USA TODAY what’s new for guests will vary by location and the timing of each renovation will vary.
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
