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In September 2025, a California startup launched a line of beverages for menstrual cycles and menopause that is now rolling out to stores across the United States.
The Cycle is the world’s first ready-to-drink brand created for periods, menopause and menopause, the company claims in a news release.
The brand’s drink lineup includes four phased beverages: Pre-Period Comfort and Period Comfort. Drinks for menopause are “Peri Comfort” and “Meno Comfort”.
It will be sold at 410 Sprouts Farmers Market stores nationwide.
The drink is also sold at small chain and independent stores such as Lazy Acres, Rainbow Acres, and Happy Grocery in New York City.
Additionally, consumers can purchase drinks directly on the company’s website. Prices range from $4.99 to $5.99 per 12-ounce can.
Here’s what you need to know about the beverage line and what experts say about cycle-synchronized beverages.
What does the drink consist of?
The company says each drink is based on sea buckthorn, a natural source of omega-7. Sea buckthorn, a large, prickly shrub or small tree, is also known for its bright orange edible fruit and silvery-green leaves, according to Montana Fruit Tree Company, a Montana-based fruit growing and marketing company.
According to a 2019 study by Spanish researchers, this plant is famous for having the highest concentration of natural omega-7s.
The drink is non-sparkling, decaffeinated, zero sugar and contains no artificial colors, sweeteners or preservatives.
Breakdown of each drink
Introducing the drink lineup and company information.
- Comfort before menstruation. A subtly sweet, fruit-forward blend to drink during your luteal phase (the two weeks before your period). Features chasteberry, clamp bark, shatavari root, dandelion root, and ginger.
- period comfort. A bright, tropical blend designed to feel grounding and nourishing during menstruation. Features nettle leaf (contains natural iron), raspberry leaf, lemon balm, and motherwort.
- Peri Comfort. Daily support for perimenopausal changes. Features black cohosh, maca root, motherwort, inositol, and nettle leaf.
- Meno Comfort. Daily rituals for menopause. Features sage, hop blossom, lemon balm, turmeric, and glycine.
Research results about drinks
Dr. Cassandra Simmons, director of general obstetrics and gynecology at NewYork-Presbyterian/Columbia University Irving Medical Center, said in an emailed statement that there is new data supporting safe supplement use during premenstrual periods, pregnancy, postpartum, and perimenopause.
Omega-7 is very beneficial and helps balance hormones, and vitamin C has a similar effect, she said.
Additionally, she said that the shatavari root and dandelion root in the brand’s premenstrual comfort drink have beneficial properties.
You can use about 600-800 milligrams of shatavari root per day to improve hormonal balance. A similar dose can also help manage menopausal symptoms such as hot flashes and night sweats. Simmons says dandelion root can help patients experiencing constipation and bloating during hormonal changes.
“We don’t drink for fun anymore,” Anastasia Salta, founder of The Cycle, told USA TODAY. “I’m hoping for some kind of functionality.”
Michelle Del Rey is a trending news reporter for USA TODAY. Please contact mdelrey@usatoday.com.
