Infantino defends high ticket prices for 2026 World Cup in US
FIFA president Gianni Infantino said the high ticket prices for the 2026 World Cup reflect demand in the U.S. market, despite a backlash from fans around the world.
Miller Lite wants fans to enjoy a beer full of balls during the 2026 FIFA World Cup.
Ahead of the global soccer event, Miller Lite is offering you a chance to win a Miller Time MVP match ball (approximately 50% larger than a standard soccer ball). The Miller Lite cans hold up to 12, come with a display stand, and are refillable (beer not included).
Miller Lite will be selling limited edition MVP Matchballs exclusively on the Miller Lite website through multiple online drops starting May 20th and from June 3rd until supplies last. The price of the ball is $19.75, reflecting the year Miller Lite was created (1975).
“This summer is a big moment for soccer fans and beer fans alike,” Courtney Benedict, vice president of marketing for the Miller Lite family of brands, said in a news release. “As America’s original light beer, Miller Lite was created for moments like these. Match Ball is our way of celebrating and rewarding the fans who bring tradition and unparalleled energy to every watch party…and a soccer ball that fits in a 12-pack? It’s just fun!”
Here’s what you need to know about the Miller Lite Matchball.
How do I get a Miller Lite matchball that holds 12 beers?
Your first chance to win the Miller Time MVP Match Ball ($19.75) will be on Wednesday, May 20th on the Miller Lite website. At least one more price drop is scheduled for June 3rd.
Miller Lite is also giving away MVP match balls as part of the Miller Time MVP contest. The contest allows fans ages 21 and older to nominate a friend as the MVP worthy of the award. For more information about the contest, visit the Miller Lite website and follow @MillerLite on Facebook, TikTok, and X.
“The best soccer fans have special skills for making the most of mirror time for themselves and others. So, just as MVP players are given a game ball after a big game, we’re giving these mirror time MVP fans their own beer-packed selfies. We want to give you a special ball just for you,” said Danny O’Connor, group creative director and art director at Mischief@NorfixAddress, a New York-based creative agency that collaborated with Miller Lite, in a statement.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
