Hailey Bieber appears on the 2026 Met Gala red carpet
Hailey Bieber walks the red carpet at the 2026 Met Gala.
Huda Beauty is bringing back its much-talked-about best-selling perfume, but with a more intense version that smells like a “warm floral embrace.”
The popular makeup and cosmetics brand is launching Easy Bake Intense Eau de Parfum, according to a news release. This is a “bold, luxurious fragrance designed to leave you with a noticeable scent all day”. Huda Beauty previously released Easy Bake Eau De Parfum for a limited time in 2024, and there was a lot of demand for the brand’s return.
“Over the years, this fragrance has reimagined the signature scent of the iconic powder as a rich, long-lasting floral gourmand, bringing a new sensory dimension to one of beauty’s most famous franchises,” Huda Beauty said of the new product, adding that it took more than 100 trials with perfumer Hamid Melati-Kashani to perfect.
“Rich, sexy, and intense”
Easy Bake Intense Eau de Parfum opens with a scent of juicy wild cherries, “gives a whiff of white flowers layered with spiced cinnamon bark and creamy caramel milk, before settling into an addictive vanilla bourbon base.” It comes in a frosted bottle with Huda embossed on the cap.
“We wanted the Easy Bake fragrance to feel rich, sexy and intense,” Huda Beauty founder Huda Kattan said in a statement. “Because if it’s really who you are, you can never go too far.”
Kattan said in an Instagram video that the scent is “really beautiful, soft and feminine, but also very sexy, powerful and delicious at the same time.”
The new fragrance joins Huda Beauty’s lineup of best-selling Easy Bake products, including Easy Bake Loose Baking & Setting Powder, Easy Bake Pressed Powder, and Easy Bake Setting Spray. The brand also recently expanded its Easy Bake Loose Powder collection, adding Matcha Milk Cake, a subtle green shade “specifically designed to neutralize redness and excessive pink tones.”
“I don’t want to give you just another fragrance or product. I want it to be a world within a universe,” Kattan said. “The amount of love and energy we’re putting into this… it’s special.”
When will Huda Beauty’s Easy Bake Perfume be available?
Huda Beauty’s Easy Bake Intense Eau de Parfum will be available online at Huda Beauty and Sephora starting May 28th. The product is available in two varieties: a 50 ml bottle for $79 and a 10 ml travel spray for $30.
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@usatodayco.com and follow X and Instagram @saman_shafiq7.
