Anne Hathaway talks about the making of ‘The Devil Wears Prada 2’
We caught up with Anne Hathaway at the world premiere of The Devil Wears Prada 2 to discuss how the highly anticipated sequel came to fruition.
A lucky few will soon have a fashionable place to put their Diet Coke.
Coca-Cola announced in an April 21 news release that it has developed what it calls “The Canny Pack,” a fanny pack designed to hold cans of its signature diet soda.
The fun-sized accessory is tied to the film The Devil Wears Prada 2 and is a partnership with the film’s character, James Holt, according to a release.
“Diet Coke has long occupied the coveted intersection where fashion and culture meet, but ‘The Devil Wears Prada 2’ doesn’t just build on iconic tradition, it ignites a fresh, contemporary dynamism that inspires style ambitions across a discerning generation,” Coca-Cola Trademark Vice President Stacey Jackson said in a release.
Coca-Cola described the bag as being “crafted from supple top-grain leather” and “embellished with playful hardware and charms.” The bag is silver, matching the color of the Diet Coke can, and appears to be just large enough to hold a can of soda.
“Cheers to smart thinking, cheeky humor and refreshing Coca-Cola that continues to stay ahead of the curve,” said Lil Bryer, Executive Vice President of Partnerships, Promotions, Synergies and Events at Walt Disney Studios.
“Canny Pack” is not for sale, but is offered as a “gift”
The Canny Pack will be on display at the Saks Fifth Avenue store in New York City from May 1st to May 15th. On the first day of the exhibition, bags will be “handmade by artisans” in the store.
According to the release, “Canny Pack” will not be sold. “True luxury is never readily available, so its appeal is undeniable,” Coca-Cola said.
The company announced that it will be giving away a limited number of bags through a “gift of surprise and delight” from influencer Kristen Hollingshouse on April 29th. USA TODAY has contacted Coca-Cola for more information about the giveaway.
