Introducing Doritos protein. The taste is like this.
USA TODAY’s Mike Snyder compared Doritos protein chips, which contain 10 grams of protein, to traditional nacho cheese flavored chips.
Magroot beer joins the chat in case the “brothers” can’t get enough protein.
On April 21st, Mag Root Beer introduced Brotein, a unique new take on the trending “Protein Max” culture. Made with Mag Zero Sugar Root Beer and Vanilla Protein Shake, this beverage is a unique interpretation of a root beer float.
San Francisco 49ers tight end George Kittle is the face of Mag Brotain, appearing in a comedy commercial promoting the new drink at the gym.
“As a professional athlete, I keep track of my protein, but I’m also a long-time Magroot beer fan and will never give up my float,” Kittle said in a news release. “Magbrotein is the best of both worlds. The stupidest thing about this is that I didn’t do this sooner.”
Interested in taking a sip? Here’s what you need to know about Mug’s new “Brotein” beverage.
What is Mug’s new broth drink?
Mag Root Beer’s new broth drink combines Mag Zero Sugar Root Beer with a vanilla protein shake.
What is MagBrotain Bundle?
While Bros allows you to make this drink at home, Mug offers its own broth bundles that can be purchased online. In addition to Mag Zero Sugar Root Beer and Vanilla Protein Shake, the bundle includes a branded duffel bag, shaker bottle and tank top, according to a news release.
How do I purchase a Mug Brotein bundle?
The MagBrotain bundle will be available on Walmart.com starting Wednesday, April 22nd, and in the TikTok Shop starting Tuesday, April 28th, according to a news release.
Don’t worry if the bundle is sold out. Some materials are still available. Mag Zero Sugar Root Beer and Vanilla Protein Shake will be available for purchase directly at Kroger and Albertsons, as well as online at Walmart.com and Instacart, according to a news release.
What is “Proteinmaxxing” and why is it so popular?
Proteinmaxxing, a social media trend that encourages increased protein intake, has been circulating online for several months and has been featured by various brands and restaurant chains. Starbucks, Dunkin’, Chipotle, and Subway are just a few that have added protein-focused products to their menus.
This trend aligns with U.S. Secretary of Health and Human Services Robert F. Kennedy Jr.’s desire to “end the protein wars” and update the long-standing food pyramid to put protein intake at the top. Under Kennedy’s new guidance, adults should consume between 1.2 and 1.6g per kg of body weight per day, up from the long-standing minimum of 0.8g/kg.
Contributor: Mary Walrath-Holdridge, USA TODAY
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
