Facts about America’s iconic brand Target
Here are five surprising facts about Target, an iconic American brand from 1962 to present.
Target has released clothing, technology, accessories, and even snacks aimed at Pokémon trainers of all ages.
From Pikachu Pop-Tarts to Pirate Loot Pikachu-shaped chips, Gyrados/Magikarp reversible jerseys, Pokemon tote bags, and Pokemon Lip Smacker lip balm, Target is selling all things Pokemon in celebration of the franchise’s 30th anniversary.
On April 15, Target announced that its limited-time collection “Pokémon x Target” will be available in stores starting Saturday, May 2, and online at Target.com starting Sunday, May 3 at 9 a.m. ET.
“We know our guests love Pokémon, and we worked with the brand to make this 30th anniversary really fun and exciting. We even tapped longtime fans from within our team to help with the design,” Gigi Guerra, Target’s vice president of creative curation, said in a statement.
Here’s what you need to know about collections:
More than 100 items appear in the “Pokémon x Target” collection
The collection will be released in two phases from May to June.
Target plans to release about 65 items when the collection launches in May. Then, on June 6, Target will release the rest of the collection, which includes 40 more items.
What does the Pokémon x Target collection include?
According to Target’s news release, Pokémon x Target includes:
- clothing
- accessories
- household items
- food and drink
Target stores will hold giveaways and “immersive in-store experiences.”
Starting on the collection’s launch date, participating Targets will host an “immersive in-store experience” inspired by Pokémon, including character encounters and photo opportunities.
There will also be giveaways, but Target has not yet announced the details.
What is Pokemon?
If you’re a Millennial or Gen Z, you’ve probably heard about Pokémon, played the game, or watched the anime after getting home from school.
The series, which began as a Japanese Game Boy game in 1996, has been extensive and includes many video games, card games, television shows, movies, and more.
Due to the popularity of Pokémon, characters such as Pikachu, Squirtle, and Charizard have become well-known. It is one of the most popular children’s entertainment venues around the world, rivaling Disney characters and Super Mario Bros.
Julia Gomez is USA TODAY’s trends reporter, covering popular toys, space phenomena, scientific research, natural disasters, holidays, and trending news. Connect with her on LinkedIn ×Instagram, TikTok: @juliamariegz or email jgomez@gannett.com.
