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Chipotle is bringing back its buy-one-get-one sale on popular entrees to celebrate the start of the NHL playoffs.
The restaurant chain said the offer is available to all customers wearing a hockey jersey at participating restaurants in the U.S. and Canada after 3:00 p.m. local time on Monday, April 20. This is the sixth consecutive year the company has offered this contract.
“Our Hockey Jersey BOGO has become a tradition that brings fans together for the Stanley Cup Playoffs and reflects our deep connection to the hockey community,” Chipotle Interim Chief Marketing Officer Stephanie Perdue said in a news release. The chain announced last year that its long-standing partnership with the National Hockey League had been extended.
The NHL regular season is scheduled to end on April 16th, and the playoffs are scheduled to begin on April 18th.
Chipotle unveils first-ever hockey jersey as part of promotion
In addition to the BOGO deal, Chipotle is introducing its first-ever limited edition hockey jerseys, giving Chipotle Rewards members a chance to win a sweater.
Chipotle said only 75 jerseys will be available exclusively through the Chipotle Rewards Exchange. From Saturday, April 18th through Saturday, May 2nd, Rewards members will be able to redeem 10 Rewards points for an entry to win one jersey. Each Rewards member can enter up to 20 times.
The jerseys bear the number “53,” which Chipotle says pays homage to the 53 real ingredients in its core menu. The name on the back says “Chipper,” which the chain says is a reference to Chipotle that has been popularized by hockey players and fans on social media over the past few years.
Gabe Hauari is USA TODAY’s national trends news reporter. You can follow him at X @gabehauari Or email Gdhauari@gannett.com.
