See the breakdown of Reese’s Peanut Butter Pumpkins incident
A lawsuit was filed in 2024 alleging that Hershey had “falsely marked” some of its Reese’s peanut butter products.
Jihoo says he is giving his fans what they want.
The ‘People’s Peanut Butter’ brand now offers a ‘simpler’ version of the spread that customers know with ‘Unsweetened Creamy’, a product made with three ingredients – peanuts, salt and palm oil.
In addition to a “streamlined ingredient list” featuring U.S.-grown peanuts, the unsweetened creamy is “the perfect guess-free solution for families looking for a delicious and easy snack,” Jessica Fair, JM Smucker’s vice president of marketing, said in a statement.
“Jif strips away the ingredient label without sacrificing the iconic flavors that fans crave,” the JM Smucker Company-owned brand said in a March 10 news release.
Jif’s unsweetened creamy is the latest addition to the brand’s Simply range, with additional varieties coming soon. Each 15-ounce jar contains 8 grams of plant-based protein per serving.
“Whether you enjoy it in oatmeal, yogurt, smoothies, spread on toast or rice cakes, or add it to stir-fry sauces and stews for that extra peanut flavor, it’s pure deliciousness,” Ziff added.
Here’s what you need to know about Jif Simply Unsweetened Creamy and where you can get it.
Where can I get Jif Simply Unsweetened Creamy?
Jif Simply Unsweetened Creamy is sold at Walmart stores nationwide, with “sales to more retailers planned soon.”
All other Jif products will continue to be available at U.S. retailers.
How much does Jif Simply Unsweetened Creamy cost?
Jif Simply Unsweetened Creamy costs about $3 for a 15-ounce jar, according to Walmart’s website.

