Rita will give away free Italian ice cream on the first day of spring 2026

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The first day of spring on Friday, March 20th means Rita’s Italian Ice & Frozen Custard giveaways.

Customers who visit any of Rita’s more than 600 stores nationwide on March 20th will receive a free 6-ounce Italian ice cream. With a selection of flavors to choose from, the new Mystery Peeps Italian Ice flavor will be available for a limited time on Friday, March 20th.

If you choose the mystery flavor, it will be served as white Italian ice with a secret flavor profile. Guess the flavor for a chance to win a free Rita’s Ice or Rita’s + Peeps Swag Pack for a year (5 winners randomly selected from correct entries will enter online).

Rita’s will also be adding Peeps Marshmallow Chick toppers to top this spring treat.

“For so many, the Rita’s and Peeps brands are associated with the simple joys and sweet memories that symbolize spring,” Carmela Hughley, senior vice president of marketing insights and innovation for Rita’s Italian Ice & Frozen Custard, said in a news release. “This collaboration brings together two iconic brands to create a Mystery Italian Ice that feels playful, nostalgic and mysterious, while encouraging guests to interact with each product like never before.”

How to get free Italian ice cream at Rita’s on March 20th

Visit any Rita’s Italian Ice & Frozen Custard store on Friday, March 20th to claim your freebie. Find your nearest Rita’s store at www.ritasice.com/locations/.

As part of its annual giveaway, Rita’s will give away approximately 1 million cups of Italian ice cream.

Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.

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