Introducing Doritos protein. The taste is like this.
USA TODAY’s Mike Snyder compared Doritos protein chips, which contain 10 grams of protein, to traditional nacho cheese flavored chips.
More popular food brands are jumping on the protein bandwagon.
This April, Kraft Heinz will launch PowerMac, a protein-focused boxed macaroni and cheese. The new macaroni and cheese made with pea protein contains 17 grams of protein per serving, according to a Kraft Heinz news release. One box of macaroni and cheese contains approximately 2.5 total servings.
Kraft Heinz spent about a year developing the PowerMac recipe to ensure the protein-to-fiber ratio and taste met customer expectations, the news release continued.
Protein is all the rage, with countless big-name food brands and restaurant chains releasing tons of new products. Starbucks is closing out 2025 with new Protein Lattes and Protein Cold Foam. In January, Subway introduced Protein Pocket, which contains more than 20 grams of protein. And Chipotle recently dropped a whole cup of meat with a total of 32 grams of protein.
Would you like to have a bite? Here’s what you need to know about the new Kraft Mac & Cheese PowerMac.
How much protein is in Kraft’s PowerMac?
One serving of PowerMac contains 17 grams of protein and 6 grams of fiber, according to a news release. Macaroni and cheese is made from pea powder.
What does Kraft’s new PowerMac taste like?
PowerMac is available in Original Cheddar and White Cheddar.
When will Kraft’s PowerMac be available for purchase?
PowerMac will be available starting in April at retail stores nationwide for $2.99 per 7.25-ounce box, according to a news release.
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
