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Customers with tattoos, real or drawn, will be able to take advantage of a special Chipotle offer starting March 13 of this year. The Mexican fast-food chain is offering a buy-one-get-one-free (BOGO) promotion during certain hours in its restaurants.
This offer is available from 3pm to 4pm local time and is only applicable to those who visit a Chipotle restaurant in person and display any tattoos. Temporary tattoos and tattoos drawn with markers are also eligible for discounts.
This promotion is inspired by the Friday the 13th tradition at tattoo studios, with many stores offering discounts on that day. Chipotle also referenced a viral meme that compared tattoos to the graphic designs on its to-go bags.
What does Chipotle offer on Friday the 13th?
The chain is offering a buy-one-get-one-free BOGO on any entrée on its menu. This means that when customers purchase one item, such as a burrito, bowl, or salad, they receive the other item for free.
The promotion aims to tie in with the growing popularity of tattoo culture every Friday the 13th, when many tattoo studios lower prices and attract new customers.
Stephanie Perdue, Chipotle’s interim director of marketing, said the campaign is also inspired by the popular online phrase “tattooed like a Chipotle bag,” which likens tattoos to the icons printed on the brand’s bags.
How to get Chipotle BOGO?
To take advantage of this offer, customers must meet several requirements.
- Go directly to a Chipotle restaurant
- Visit between 3pm and 4pm local time
- Displaying a tattoo (permanent, temporary, or painted)
Restaurant staff will determine if a tattoo is eligible for the promotion.
This offer also has important limitations.
- You can receive up to 5 free items per account, but each item must correspond to a purchase of equal or greater value.
- Each free item must be claimed by the person with the tattoo.
In other words, if you want to give a group 5 free meals, 5 people with tattoos must participate.
Who are the artists participating in Chipotle promotions?
This year’s campaign includes a collaboration with rap duo Rae Sremmurd and singer Swae Lee, known for their upcoming album. same difference‘ will be released on April 3rd.
Lee helped design a sheet of temporary tattoos inspired by Chipotle bags. These tattoos will be given away for free at a Chipotle restaurant in Midtown Miami on March 13th.
The event aims to celebrate tattoo culture and the bond that many fans have built with the brand.
It is important for consumers to arrive early during the promotional period, as only one hour is available at each participating restaurant.
Contributor: Mike Snider, USA TODAY
Boris Q’va is a national Spanish language trends news reporter for Connect/USA TODAY Network. You can follow him on X as @ByBorisQva or write to him at BBalsindesUrquiola@gannett.com.
