New Bath & Body Works candles go viral
Bath & Body Works has launched a new limited edition pizza and ranch scented candle, but shoppers aren’t loving the scent.
Bath & Body Works is doing great.
Weeks after unveiling its Easter-themed spring collection in collaboration with Peeps, the body care and home fragrance brand continues to take steps toward warmer weather with Rooted, a new collection that embraces “slow living, homesteading, and food-forward rituals.”
Bath & Body Works said in a press release that the new collection “taps into cultural moments in which everyday routines, from baking sourdough to making matcha, are a source of comfort, creativity, and community.”
What does the Rooted collection include?
The Bath & Body Works Rooted collection spans body care, home fragrance, décor and accessories and incorporates scents that are trending among consumers.
- morning matchaaromas of creamy cold foam, fresh matcha, and sweet strawberry syrup.
- berry almond drizzle
- carrot charm, A bright and cheerful blend of candied musk, orange carrots and juicy nectarines.
Bath & Body Works is also bringing back “fan-favorite seasonal stars,” including:
- Off the vine, Tomato scent that was popular with customers
- poppyIt features aromas of wild poppy, candied rhubarb, and fresh morning dew.
Sourdough takes center stage
But the collection’s “standout scent” is a three-wick homemade sourdough candle inspired by the “viral baking renaissance.” It features aromas of freshly baked sourdough, a drizzle of olive oil, and whipped butter. Although BBW didn’t say exactly, it hinted that the candles would pay homage to everyone’s favorite pop star baker, Taylor Swift, and that the collection would be released on her favorite day.
Last August, Swift appeared on her then-fiancé Travis Kelsey’s New Heights podcast and revealed that her new favorite hobby is sourdough bread.
From cinnamon swirls to blueberry lemons, Swift said her interest in baking became “an obsession that took over my life.”
“It’s gotten pretty crazy around here. I’m always baking bread and texting my friends and saying, ‘Can I send you some bread? I need some feedback,'” the singer said on the podcast.
Other 3-wick candle fragrances include Spring Apple and Carrot & Nectarine.
Among the home décor items are the Beat 3 Wick Pedestal and Veggie Wallflower Fragrance Plug, which “add a quirky, fresh garden touch and instantly brighten any space.”
When will Bath & Body Works’ Rooted collection be available?
The Bath & Body Works Rooted collection drops in two parts.
The collection’s candles will be available for purchase from March 13th, while body care, soaps and home décor products will be available on March 23rd, “just in time to refresh your space, your daily life, and your spring vibe.”
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@usatodayco.com and follow X and Instagram @saman_shafiq7.
