Watch out for BMW and Mercedes. The new kid on the block is sneakier than you might think.
Why do luxury cars have air suspension?
The standard suspension is perfect for daily driving in most scenarios, but the air suspension takes ride comfort to the next level.
- The GV70’s interior uses high-quality materials, giving it a luxurious feel that rivals its German rivals.
- Automotive experts praise the GV70 for its performance and overall value in the small luxury SUV class.
Genesis, the luxury brand of South Korean automaker Hyundai, produces competitive models in multiple segments and competes with luxury car giants such as Mercedes-Benz and BMW. Genesis became an independent luxury brand in 2015, and in just over a decade, it has made great strides in the luxury car space.
Known for its affordable price and superior performance specifications, Genesis outperforms competitors with a long production history in multiple vehicle segments. USA TODAY Cars got behind the wheel of a GV70 to see if it really deserves such high praise.
What makes the 2026 Genesis GV70 stand out?
The GV70 stands out in this segment due to its affordable price compared to its competitors. The Genesis small luxury SUV is one of the few models in its segment that sells for less than the average new price of approximately $50,000. Additionally, the base engine is very powerful and the SUV’s interior is luxurious for the price.
Between the high-quality synthetic leather and premium cabin materials, the GV70 feels like a Benz or Bimmer as a base model. Upper trims come standard with more technology and creature comforts while maintaining a reasonable price point for this segment. The GV70 proves that South Korea can produce luxury cars as appealing as those from the historic German automaker.
How does the Genesis GV70 drive?
Performance, usability and efficiency
The 2026 Genesis GV70 uses a 2.5-liter turbocharged four-cylinder engine that produces a powerful 300 horsepower and 311 pound-feet of torque. It’s pretty powerful for its size, but also handles well.
South Korean luxury SUVs offer a smooth ride and quiet operation. It’s sporty enough to rival its German luxury rivals, and attractive enough to be enjoyed by driving enthusiasts. The GV70 gets 20 miles per gallon in the city and 28 miles per gallon on the highway.
Will it fit your lifestyle?
Cargo, space and lifestyle
The Genesis compact luxury SUV measures 185.6 inches tall, 75.2 inches wide (without mirrors), and 64.2 inches tall. It seats 5 people.
The GV70 has 28.9 cubic feet of space behind the rear seats. Folding the rear seats provides 56.9 cubic feet of space.
Cabin space and size of this small luxury SUV are average for its segment. Rear seat legroom is adequate, but like most compact luxury SUVs, it’s not exactly spacious. The GV70 should suit your lifestyle if you have a small family or plan to travel regularly with two or three passengers.
Is the 2026 Genesis GV70 worth it?
price, value, competition
Pricing for the 2026 Genesis GV70 starts at $48,985. Offered in four trims.
2026 Genesis GV70 Trim
- GV70 2.5T AWD: $48,985
- GV70 2.5T Select AWD: $51,885
- GV70 2.5T Advanced AWD: $56,435
- GV70 2.5T Sport Prestige AWD: $59,795
The GV70 is reasonably priced for its segment, and its base model is packed with value. With standard all-wheel drive, an ultra-luxury interior, and a turbocharged four-cylinder, this model is a steal in this price range.
The Genesis small luxury SUV competes with strong rivals such as the BMW X3 and Mercedes-Benz GLC. “It delivers overall high performance and unparalleled value in the small luxury SUV class,” Edmunds said. Automotive sites rank the GV70 higher than the X3 and GLC.
The GV70 produces more horsepower than the BMW X3 (255 hp) and Mercedes-Benz GLC (255 hp). U.S. News & World Report also ranks the GV70 above its competitors, calling it “a killer deal next to its top European rivals.”
Who should buy the 2026 Genesis GV70?
BMW and Mercedes-Benz have such a long history with iconic vehicles that the Genesis brand still feels like a newcomer to the luxury field. If you’re looking to take on the newcomers that have been stirring up the rankings in recent years, the GV70 is worth it.
Its controls, software, and cabin give its design enough personality to differentiate it from its competitors. Moreover, its bold appearance attracts attention. If you’re looking for a value-oriented SUV with all the bells and whistles for this class, this model won’t disappoint.
