The Toyota Tacoma sold like hotcakes in 2025. This is why midsize pickups are so popular among consumers.
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- According to the 2025 sales report, Toyota’s mid-size pickup truck had its best sales year ever.
- Tacoma boasts an affordable starting price, many trims, and innate off-road ability.
Japanese automaker Toyota produces some of America’s most popular nameplates, including models such as the Toyota RAV4 and Toyota Camry. Pickup trucks may not be the first vehicle class that most people associate with the brand, but Toyota offers two competitive options in the mid-size and full-size truck segments.
According to the company’s sales report, Toyota’s mid-size pickup truck achieved record sales in 2025. The brand sold a whopping 274,638 Tacomas last year, up from 192,813 in 2024.
The Tacoma may have a big sales year in 2025, but is it worth buying this year? Here’s what drivers need to know about the 2026 Toyota Tacoma.
2026 Toyota Tacoma Prices, Trims, and Specs
Prices for the 2026 Toyota Tacoma start at $32,145. Eleven trims are available, including five hybrid options and multiple Toyota Racing Development and off-road options. Pricing for the final configuration of the TRD Pro starts at $64,350.
The Tacoma uses a standard 2.4-liter turbocharged four-cylinder engine that produces 228 horsepower. You get 21 miles per gallon in the city and 26 miles per gallon on the highway.
Toyota’s mid-size pickup trucks come with manual transmissions and a variety of cab and bed size options. It’s one of the most customizable medium-duty trucks on the market in terms of trim, cab, and bed size.
Toyota Tacoma standard equipment and available features
The 2026 Toyota Tacoma comes standard with a smart key system, lane departure warning with steering assist, and full-speed dynamic radar cruise control. It also features standard wireless Apple CarPlay/Android Auto, a 6-foot bed with deck rail system, and a pre-collision system with pedestrian detection.
Upper trims, like the Limited, add luxury touches like heated and ventilated SofTex-trimmed front seats, a heated steering wheel, and a power tilt/slide moonroof. While the base model may be barebones for some drivers, Toyota offers a variety of trims with more standard features at a variety of price points. Additionally, there are multiple powertrain options for drivers looking for a midsize truck with a little more power than the base model.
Is the 2026 Toyota Tacoma a good truck?
Toyota’s midsize pickup truck is one of the best choices in its segment for several reasons. One of the main reasons drivers choose Tacoma is its reliability and resale value. It holds its value very well over the years, making it a great option to trade in or resell after owning it for a few years.
In addition to rock-solid reliability, the Edmunds vehicle review notes that the Tacoma offers “a wide range of configurations and trims to choose from” and that “TRD versions are highly capable off-road.” According to the car inventory information site, the Tacoma is “a solid choice for a medium-duty truck.”
Toyota Tacoma vs. Competitors
The Tacoma occupies an ultra-competitive segment competing with rivals like Ford, GMC, and Honda. Its main competitors are models such as the Ford Ranger and Chevrolet Colorado. The Ford Ranger’s cabin is larger and more comfortable than the Tacoma. Chevrolet’s Colorado mid-size pickup truck has great towing capacity and is a valuable work truck.
When it comes to overall value, the Toyota Tacoma reigns supreme in its segment due to its affordable repair costs, longevity, and natural off-road ability.
