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The holiday season is in full swing and December is just around the corner. What better way to count down to Christmas than with an advent calendar, especially a beauty calendar?
The exact person behind the concept is unknown, but Sky History says the tradition of marking the days until Christmas likely began in Germany in the 19th century.
In recent years, advent calendars have become even more popular because they offer surprises. Traditional advent calendars usually feature chocolate, wine, cookies, or ornaments, but lately beauty brands have also been jumping on the bandwagon to treat their customers.
Here we present a list of trending beauty advent calendars and their respective calendars.
sephora
- Sephora Favorite Advent Calendar ($99) – Priced at $269, the brand says the “curated advent calendar” is “packed with best-selling and trending essentials in makeup, skin care, and hair.” Sold only in stores.
- Sephora Collection Premium Makeup & Skincare Advent Calendarr ($95): Sephora says the limited-edition set, which comes in a gold tin, “includes a wide range of makeup, skin care, bath products, and accessories.”
- Sephora Collection Advent Calendar ($55) – Sephora is bringing back its “long-awaited” advent calendar, saying it’s “better than ever with 24 days of surprises including makeup, skincare, bath, and new accessories.”
- Sephora Collection After Advent Makeup & Skin Care ($35): The calendar offers customers the opportunity to “extend the holiday season and the joy of discovering new surprises until New Year’s Eve,” offering “seven additional boxes” to “end the year with the perfect beauty routine.”
Ulta
Macy’s – $99
Macy’s 25 Days of Beauty Advent Calendar boasts “a collection of 25 exciting days of beauty treasures.” Set contents:
- bobbi brown vitamin enriched face base
- Bumble & Bumble Thickening Dryspan Texture Spray Light
- Buta Cocosia Revitalizing Cream
- Kardon Cactus Soothing Face Mask
- Carolina Herrera Very Good Girl Elixir Eau de Parfum
- Caudalie Vino Perfect Brightening Dark Spot Serum
- Clinique Moisture Surge 100H Automatic Refill Hydrator Gel Moisturizer
- Diana Madison Beauty Matcha Green Tea Collagen Eye Brightening Gel Patch
- Elemis procollagen marine cream
- Elizabeth Arden Visible Brightening Clearly Radiant Spot Correcting Capsules, 0.11 oz.
- iblom foaming cream cleanser
- fat boy styling cream
- Fre Recover Me Restorative Night Cream
- Guerlain Shalimar L’Essence
- Jimmy Choo I Want Choo Le Parfum
- Jo Malone London Wood Sage & Sea Salt Cologne
- Kate Somerville Goat Milk Moisturizing Cleanser
- Kiehl’s Since 1851 Ultra Facial Cream
- Lancome Genifique Ultimate Recovery Face Serum
- lovely sandalwood candle
- Shiseido Ultimune Power Infusing Serum
- Sutra heat guard hair mask
- Tarte light, camera, eyelashes platinum mascara
- TONYMOLY Sushmallows Benny’s Pedi Shea Butter Foot Mask
- Too Faced Better Than Sex Mascara
MAC Cosmetics – $245
MAC Cosmetics’ Holiday Exclusive 24 Mystery Must-Have Advent Calendar includes 24 full-size and mini surprises that “offer best-selling and limited-edition products at M·A·Cnificent prices that can be unboxed every day,” according to the brand.
Benefit Cosmetics – $149
The Benefit Cosmetics Glam Cube Makeup Advent Calendar Gift Set is described as a beauty puzzle with “24 days of holiday glam hidden inside.”
“Each twist reveals a new full-sized, mini-sized or fun-sized surprise that will add a big twist to your beauty routine,” Benefit says of the product.
- BADgal volume mascara
- Benetint lip and cheek stain
- 24 hour brow setter
- original hoola powder bronzer
- Willa Brush
- sherry blush
- dandelion blush
- Christa Blush
- PORE Professional Smoothing Primer
- POREfessional Smooth Sip
- It’s real! Beyond mascara
- roller lash mascara
- fan fest mascara
- badgal bounce mascara
- POREfessional: Super Setter Makeup Setting Spray
- POREfessional Deep Retreat Clay Mask
- POREfessional Good Cleanup Foaming Cleanser
- POREfessional Get Unblocked Cleansing Oil
- Luna’s Durarara Liquid Glow
- fluff up brow wax
- Gimme Brow+
- Eye Gotta Glow Under Eye Mask
- makeup remover
- hair scrunchie
seagram
SheGlam’s Sugar, Spice & Everything Glam Advent Calendar includes “12 full-sized beauty surprises featuring viral bestsellers to keep you glowing all season long,” according to the brand. Box contains:
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@gannett.com and follow X and Instagram @saman_shafiq7.

