Black Friday and Cyber Monday shopping tips
There are so many incredible sales and discounts during Cyber Week that it’s hard to know where to start. Our experts offer some tips to help you navigate this week
Black Friday may have passed, but holiday shoppers still have a chance to shop the biggest deals of the year on Cyber Monday.
Thanks to the love of online shopping, sales once reserved for the day or weekend after Thanksgiving have expanded beyond the original Cyber Monday holiday to include the days before and after. In some cases, sales can last throughout “Cyber Week”, giving consumers even more shopping opportunities.
Whether you want to upgrade your technology, buy toys and games for your kids, add chef-worthy tools to your kitchen, or finally splurge on beauty products and trendy fashion items, Cyber Monday sales at major retailers like Amazon, Target, and Best Buy give shoppers a chance to stock up on everything they need for the holidays.
Here’s our guide to preparing for Cyber Monday, including when and where to shop the hottest deals.
When is Cyber Monday in 2025?
Cyber Monday is held on the first Monday after Thanksgiving. This year it will be Monday, December 1st.
This year Thanksgiving is Thursday, November 27th, and Black Friday is Friday, November 28th.
What is Cyber Monday?
Cyber Monday is one of the biggest sales events of the year. What started out as a response or complement to Black Friday ended up being beneficial for retailers as well.
According to Encyclopedia Britannica, the official term was coined by the National Retail Federation in 2005. The organization noticed a flurry of online shopping on the Monday after Thanksgiving as people returned to work and began their vacation lists, taking advantage of faster internet connections at the office than at home at the time.
Similar to Black Friday, retailers profited by turning this into a full-fledged sales event. As its name suggests, Cyber Monday is commonly associated with online sales and Black Friday’s traditional in-store sales, but as time goes on, both shopping holidays tend to offer both digital and in-store options.
When does Cyber Monday sale start?
Just as Black Friday became more of a “Black November” by starting sales earlier, Cyber Monday has expanded its reach beyond a single day.
The biggest sales from retailers like Amazon, Best Buy, Target, and Walmart are often reserved for Cyber Monday itself, but are often available for at least two days, if not the entire “Cyber Week.”
When does Cyber Monday start on Amazon?
Amazon’s Cyber Monday event starts on Saturday, November 29th and runs for three days until Monday, December 1st. As always, there’s a sale on everything, including up to 50% off tech products from JBL, Canon and Bose audio, 40% off select floor care from BISSELL, iRobot and Dyson, and up to 50% off kitchen essentials from Ninja, Bentgo, Vitamix, Staub and Nespresso.
Holiday gift shopping is made easy with up to 40% off toys from brands like Little Tykes, Play-Doh, NERF, Hasbro Gaming, Fisher-Price, and American Girl, as well as up to 30% off popular makeup products from NYX PROFESSIONAL MAKEUP, Milk Makeup, and Tarte.
When does Cyber Monday start at Best Buy?
Best Buy’s Cyber Monday sale runs from Sunday, November 30th to Monday, December 1st.
Sneak peeks include up to 63% off Lenovo and HP Chromebooks, up to 24% off AirPods and MacBooks, and up to 55% off TCL and Samsung TVs.
My Best Buy Rewards members can get additional deals and offers and earn points during their holiday shopping. The retailer also has the Best Buy Holiday Price Match Guarantee, which allows customers to match prices if Best Buy lowers the price of an item during the holiday season.
When does Cyber Monday start at Target?
Target’s Cyber Monday event begins on Sunday, November 30th and runs through Monday, December 1st. Some sales will extend into the rest of the week.
The sale includes up to 50% off clothing and shoes from Champion, Crocs, Lands’ End, Cat & Jack, UniversalThread, Wild Fable, A New Day and more, up to 50% off tech products from Bose, Sony, Beats, Meta and more, up to $200 off select Apple devices, up to 50% off small appliances and cookware, plus Ninja and Cuisinart. Get an extra 15% off select items like.
When does Cyber Monday start at Walmart?
Walmart’s Cyber Monday sale will be available online only on December 1, 2025. Walmart+ members will get early access on November 30th at 7pm ET.
Deal previews include 29% off furniture like Beautiful Drew by Drew Barrymore, 28% off leisure and sports deals like Callaway Men’s 12-Piece Golf Club Set, 38% off toy deals like Donner Kids Electric Drums, 44% off homewares and tools deals like the Greenworks 24v Brushless 4-Tool Combo Kit, and 44% off discounts on jewelry, watches, and accessories. Includes Movado Men’s Bold Large Sunray. 33% off Dial Analog Quartz.
When does Cyber Monday start at Macy’s?
Macy’s Cyber Monday sale is online only and runs from Sunday, November 30th to Monday, December 1st.
Shoppers can find great deals on apparel, home goods, beauty products, jewelry and accessories. Sale items include 60-70% off bedding from Charter Club, Oak, and more, 60% off Lauren Ralph bath towels, bathrobes, and rugs, 50-60% off men’s coats and jackets, 40% off women’s Levi’s, 40-50% off fragrances, and 50-60% off handbags, wallets, and women’s shoes.
When does Cyber Monday start at Kohl’s?
Kohl’s Cyber Monday runs from Sunday, November 30th to Monday, December 1st.
Shoppers can expect sales across a variety of departments, including up to 40% off shoes and activewear from Skechers, up to 50% off women’s and junior sweaters, up to 70% off bedding sets, memory foam pillows and mattress toppers, and up to 40% off kitchen appliances from Ninja, KitchenAid and Cuisinart.
To make this deal even better, shoppers can use coupons to get an additional 20% off eligible items and earn $15 in Kohl’s Cash for every $50 spent.
When does Cyber Monday start at Ulta?
Ulta’s Cyber Monday sale begins Sunday, November 30th at noon CT (1pm ET) and runs through Tuesday, December 2nd at 2am CT (3am CT).
Ulta will share more details starting November 30th at ulta.com/cybermonday.
When does Cyber Monday start at Sephora?
Beauty industry competitor Sephora is opting for a full Cyber Week (or two weeks) in 2025 starting on Monday, November 24th, with early access starting on Saturday, November 22nd on its app.
The 30% off sale on a variety of brands is happening every day until Thursday, December 4th, all online. Additional sales will be available until Monday, December 1st, including 50% off select beauty products and 50% off fragrances. Beauty Insiders can also receive free gifts with select purchases, including free sample bags and 4x points on fragrances.
